Generali is an Italian insurance company so the concepts of hospitality, tradition and reliability with an eye for the times were all topics incorporated into the design. The red partition walls displayed the original Generali logo of 1831 and these walls combine modern and traditional aspects and place the emphasis on Italian hospitality.
The trade fair stand were built and dismantled at different locations in different formats and dimensions again and again as it is a very versatile system. The Burkhardt Leitner Constructiv PILA Petite was used for its high flexibility as a partition wall for storage space and bar and also as a support for the information panels.
