September 2015 - Hytner

Pop Up Displays – Why So Popular?


A complete display system at a budget friendly price.

Pop up displays are one of the most popular ways to promote a business at an exhibition or trade show. Here we look at what makes these display systems so well-liked among exhibitors.

Suitable for most budgets

One of the main reasons that pop up displays are so in demand is because they give exhibitors a complete stand solution at an affordable price. The kits not only include the background graphics, but also the frame, lighting and a carry case that can be converted into a counter to be used as part of your stand. The additional features of a pop up display system mean that exhibitors get real valuable for money as they won’t have to purchase or hire as much additional equipment.

Easy to transport

Another advantage to pop up displays is that they are easy to transport to and from the event venue. The stand can be folded down effortlessly, and everything can be packed away in to the portable carry case. This means you won’t have to worry about expensive shipping costs for your stand when allocating your exhibition budget.

Easy to set up

Many bespoke stands need trained staff to install them at the venue and then dismantle them once the event has finished. Pop up displays are easy to put together and disassemble, often requiring only one person to set them up and take them down. There is no need for specialist staff or tools so construction is quick and simple.


Due to the size and nature of a pop up display system, they can be used in almost any venue. They fit easily within a shell scheme stand, so no additional graphics are needed. As they are freestanding, they are suitable for use without having to hire or buy additional frames or equipment. Printed with the right graphics, they can look great anywhere – from exhibition halls to shopping centres, and can draw attention of potential customers easily with their large graphics.


If you regularly attend exhibitions, pop up displays are ideal as they can be reused as many times as needed. The carry case ensures safe storage so your graphics can be kept in the best possible condition ready for your next event. Furthermore, if you need to update the information or graphics on the printed panels, you can do so easily without having to buy or hire a whole new stand.

Fabric Displays – Best Applications


Stand out from the crowd with a fabric display

Fabric displays are becoming increasingly popular with exhibitors due to their many benefits over the more traditional vinyl displays. The development of new technology means that printing on textiles has become popular due to fast turnaround times and a high quality finish. Here we explore the versatility of fabric displays and their many advantages.

Different uses of fabric displays

Fabric can be used for a variety of purposes on your exhibition stand. The most obvious being a backdrop with a large printed graphic displaying your company message. However, there are other uses for fabric displays to help you promote your brand.

These alternative uses include feather flags that can be positioned to advertise your business either in front of your stand or at other points in the venue, therefore promoting your display before it is even visible. This will encourage visitors to find your display to discuss the products that you have been promoting.

You can also use textile material for printed banners to promote your business and your products or services. These can be double-sided to ensure maximum impact if customers approach from various directions. They can be freestanding, making them easy to adjust, or even hung from the ceiling so you can get your company message across from a distance.

Advantages of fabric displays

One of the best things about fabric displays is that it will make you stand out from your competitors. As most exhibitioners will still be using PVC or vinyl graphics, giving your display a matt textile finish will make it unique, so you will immediately outshine other displays around you. Furthermore, the matt finish means that your graphics won’t reflect the lights in the exhibition space, so your display can be seen easily without any glare.

Another advantage is that fabric displays are easier to transport than other graphic displays. PVC and vinyl panels need to be kept flat so the images are not creased, whereas textile displays can be folded as small as necessary making them both easy to ship or carry. When the fabric is unfolded, any creases are removed due to the tension when the fabric is stretched across the frame.

If you are a frequent exhibitor, fabric displays are a brilliant option, as they are more durable than other printed display materials. They are scratch resistant and easy to clean, making your stand easy to reuse while maintaining the high impact of a brand new display.

The Benefits of Roller Banners


Invest in a roller banner and reap the benefits

Roller banners are a cost effective way to promote your business, and are a great way to advertise in many locations. As they are one of the most popular forms of printed display materials, here we will look at why they are such a firm favourite among exhibitors.

Inexpensive advertising

Roller banners are a low cost way to promote your brand. Investing in a roller banner system means that you have high quality graphics at a fairly reasonable price. This leaves more of your exhibition budget free to cover other necessary areas such as stand space or travel expenses.

Suitable for use in a variety of locations

As very little space is required to accommodate Roller banners, they can be used in a wide variety of locations. They look great when positioned at the entrance to exhibition venues or shopping centres, without blocking access to the building. Positioned correctly, they can be the first thing that potential customers see, so using the right message is important to ensure that they will follow up with a visit to your stand. They are also a great way to display information within your stand thanks to the large print area.


Roller banners are extremely lightweight and easy to carry. Once they are dismantled, the carry case that is supplied with most roller banner systems means you can transport the banner easily yourself. This means you won’t have to pay for additional shipping charges, or have to struggle with large equipment when setting up your display.

Easy to erect and dismantle

The inbuilt retractable mechanism of a roller banner makes it the simplest promotional material to set up and put away. This saves you valuable time and effort when assembling the display, giving you more time to prepare or to talk to potential customers. At the end of your event, you don’t have to spend hours taking down your stand when you are already exhausted from exhibiting all day. Just roll your banner away and you are ready to go.


The durability of a roller banner means it can be used on multiple occasions. If you have graphics that are universal and not specific to one event, the roller banner system is long lasting enough to provide you with a display material for years to come. Furthermore, the casing gives your graphics additional protection so you won’t have to worry about them getting damaged before your next event.

For Roller Banners, call our hotline on 01733 246950

5 Exhibitor Mistakes You Can Make


Avoid trade show disaster by avoiding these common exhibitor mistakes

There are many factors to take in to consideration when planning for a trade show. It takes a great deal of preparation, but even the best organised exhibitors can slip up at the last hurdle. Here are the most common 5 exhibitor mistakes and how to avoid them.

1. Forgetting Pre-Show Promotion

The first of our 5 exhibitor mistakes is failing to promote your stand before the exhibition. Spending a huge budget on your attendance will be a waste of money if you don’t tell your customers you will be exhibiting at the show. If you want your show to be successful, you will need to invest in marketing beforehand to advertise your presence.

2. Inferior Stand Design

Your stand represents your company and promotes your message to your customers, so if you don’t have the best design possible within your budget, customers won’t be impressed by your business. Your message should be clear and meet your brand guidelines to make it consistent. Imagery works better than reams of text, so try to keep any text short and to the point. Avoid overcrowding your stand with clutter and excessive furnishings, so potential customers can see what you are promoting.

3. Inadequately Trained Staff

Roller banners are extremely lightweight and easy to carry. Once they are dismantled, the carry case that is supplied with most roller banner systems means you can transport the banner easily yourself. This means you won’t have to pay for additional shipping charges, or have to struggle with large equipment when setting up your display.

4. Bombarding customers with literature

You shouldn’t need to spend your budget on huge brochures to advertise your business. Customers won’t want to carry heavy catalogues around the exhibition, and they can be costly to ship. Instead, make the information short and punchy on a leaflet or promotional merchandise. Make sure you take customers details so you can send out a brochure after the show if they are interested in receiving one.

5. Failing to follow up leads

The last of our 5 exhibitor mistakes is failure to follow up the leads you have generated at the show. To finalise a sale, you will need to get in contact with the people that expressed an interest while talking to you on your stand. They won’t go out of their way to contact you, so make sure you don’t lose business by contacting them within a few days of your initial meeting.

Choose The Right Exhibition Stand Space

How to choose the right exhibition space for your event?

Make your exhibition a success by choosing the right space

One of the key things to remember when exhibiting is that the location of your exhibition stand space can either help or hinder your success. Here are a few things to help you choose a space that will maximise your chances of a great return on investment.

Visit the exhibition centre prior to your event

If you have the opportunity, you should visit the venue before your event to get a feel for the best areas, preferably when another exhibition is being held. This will allow you to see where the best places are for high foot traffic, the spaces that should be avoided, and how visitors naturally progress around the event. Once you find these areas, you will be able to find your ideal exhibition stand space.

Avoid the entrance

It may be tempting to position your stand directly adjacent to the entrance, but this area should be avoided, as visitors tend to walk straight past displays at the entrance to get into the main area of the exhibition. It may be hard to believe, but it would be better to have your stand a little way in, or even towards the middle of the exhibition to benefit from the most visitors.

Corner spaces are more welcoming

The corner spaces of aisles in the centre of a room have more sides open, so they are far easier for visitors to walk on to the stand, and are therefore more welcoming. However, avoid the corners of the room itself as they can if be easy for visitors to miss, particularly if people are obstructing the stands view.

Look for high traffic areas

There are some obvious places that are guaranteed to attract high levels of footfalls. These include areas serving refreshments, seminar rooms, and even the area closest to the toilets.

As with the approach to the entrance, the area immediately next to the areas should be avoided as people will walk a little way into the exhibition area before heading towards a stand. It is therefore better to position yourself within the vicinity so you can be seen from the high traffic areas, but not immediately beside them.

Look for ideal neighbours

If you can gain information about the position of other exhibitors, this can help you to determine the best exhibition stand space for your business. Try to avoid locating yourself next to direct competitors as this can reduce the number of visitors. However, if you are positioned next to an industry leader, this can be beneficial as you can take advantage of the number of visitors they will attract.

Which Is Better – Hire A Stand Or Buy?

Exhibition hire or buy, which is best?

Would hiring or buying be more cost effective for your business?

When planning for an exhibition, the most important aspect of your display will be your stand. There are many ways to create a stand so that it will attract potential customers and give you the chance to interact with them. However, the first decision you will need to make is whether to buy or hire your stand.

Here are some of the factors that you should take in to consideration when deciding whether to hire or buy.


You may think that no matter what, exhibition stands will cost a great deal of money. However, if budget is an issue, you can always look into exhibition stand hire. This is cheaper than buying your own stand, so you can be more flexible about what you include in your display. Hiring means you can have a large display at a fraction of the cost, so your exhibition budget can go further.

Exhibition experience

If you are fairly new to exhibiting, you may be unsure as to how successful you will be at a trade show. It can be difficult to judge what will be received well by potential customers and what will be ineffective. It may therefore be better to test the waters by trying exhibition stand hire rather than buying a stand so you can get feedback from potential customers without spending a huge sum of money.

You could use it as an opportunity to monitor the return of investment before investing in your own stand.

Frequency of exhibition attendance

If you attend multiple exhibitions over the course of a year, exhibition stand hire may not be the most cost effective option for your business. In this case, it might be more worthwhile to buy your own stand, particularly if you are using the same graphics at each event.

Although this may seem like a huge expense to begin with, it will actually work out more cost effective than hiring a stand each time you attend an exhibition.

Extra Features

If you are thinking about adding extra sections to your existing stand for one special event, it would be more cost effective to hire the additions rather than buying them. This would obviously keep the costs down, as you won’t be wasting a huge amount of your budget on something you will only use once. However, once again, if they are going to become a regular feature of your display, make sure you buy them to save money.

How to create an Exhibition Stand Budget

Exhibition Stand Budget - how to create one?

Create an accurate budget for maximum return on investment.

Attending a trade show as an exhibitor can be expensive, and it is easy to overlook some of the costs involved by focusing on expenses that we feel are more obvious.

As this is the case, here are some tips for some of the factors you will need to remember when putting together your budget for an exhibition.

Don’t underestimate the costs of exhibiting

Make sure you take into account everything that is going to form part of your exhibition stand budget. The stand itself will use the majority of the budget as you will need to pay to hire or even buy a stand, the space at the exhibition, the graphics, shipping and installation, and the other items that you need for dressing the stand, such as electrics and furniture will also need to be calculated.

In addition to the stand, you will need to allot part of the budget to trade show services, such as carpet rental, internet connectivity, cleaning services and possibly storage.

Part of your exhibition stand budget should also be allocated to staff costs, encompassing both costs for staff at the event, which will include travel, accommodation and possibly uniform, and any costs that are incurred by covering their absence in the office.

It’s not just the event itself that will incur costs. You will also need part of your exhibition stand budget for marketing to make sure your customers know you will be at the exhibition. You may need to invest in email marketing and advertising to promote your stand prior to the event, and literature, promotional giveaways and food and drink to give your customers while at the show.

Look at how other exhibitors spend their budget

It can be difficult to know how much of your budget to allocate to each area, so it may be beneficial to examine how other exhibitors assign different portions of their budget, particularly if you are new to exhibiting.

As a rough guide, the vast majority is usually spent on the stand, including design and space. This should be roughly 40% of your budget. The next biggest portion of your budget should be set aside for travel, accommodation and expenses. This should be roughly 21% of the budget. A similar amount should be allotted to the services you need at the venue. Once you have allocated parts of your budget to these areas, it should become clearer how to split the remaining funds.

Make the most of your Exhibition Stand budget

To make the most of your budget, book your stand space, travel and accommodation as early as possible. Many places give discounts for early bookings, so you will have more money for other areas.

A Successful Exhibition On Tour for ŠKODA

Skoda bespoke exhibition stand

How to build a successful bespoke stand design – and take it on tour!

There is plenty of information available giving you advice on how to create the perfect Bespoke Stand Design, but sometimes the best inspiration can be taken from real life experiences. Here we have the real story of a bespoke stand that was not only successful, but was also taken on tour around the country.

The basics

The project involved working alongside A1 Events & Exhibitions to create a bespoke stand for a ŠKODA car launch, which was taken on tour to seven UK shopping centres; the centre:MK in Milton Keynes, the Westfield centres in London and Stratford City, Manchester Arndale, intu Metrocentre in Newcastle upon Tyne, Highcross Leicester, WestQuay Southampton. These shopping centres were selected based on foot traffic density and location.

The objective

The brief for the project was to create an exhibition stand, size 17m x 8m open to all four sides, to showcase two new ŠKODA vehicles – the Yeti facelift and the Rapid Spaceback. The stand needed to be interactive in order to draw the attention of shoppers and attract them over to find out more about the vehicles and the ŠKODA offers for new cars that would be available in the following months.

The design

ŠKODA have specific brand guidelines, which must be adhered to, so the bespoke stand design had to be fresh and sharp to remain in keeping with these guidelines. Each car had a dedicated half of the stand area, and the stand had to include the cars themselves. This meant we had to create an entirely bespoke stand that would represent the differences between the two cars.

We laid specially reinforced flooring to both accommodate the vehicles and allow for the long cable runs required for the electronic aspects, with the equipment hidden in the central area between the two separate sections displaying the cars.

The ŠKODA Yeti side was designed with a ski lodge feel, complete with a frozen sorbet booth. The booth was built to look like a log cabin, with snow on the roof, a large image behind and with a matching counter containing various sweets that the public could use to top their sorbet. As we were serving food, we had to follow the shopping centre’s very strict guidelines on health and safety.

The Rapid Spaceback side was designed to give the impression of space, so a 180 degree photographic stand was used, in which members of the public had their photo taken from different angles at the same time, resulting in the appearance of floating in the air (think Matrix-style).

The result

Despite being a very demanding brief, we achieved a great deal in a relatively short space of time for this particular Bespoke Stand Design. The client was impressed with the quality of the displays, and the way in which they were used to engage the public.

To view the full case study for the ŠKODA stand, click here