In today’s digital world when it comes to ROI no other form of sales and marketing compares to the face-to-face element of an exhibition show.
Up until now, we’ve given you countless hints and tips on how to plan and manage your exhibition. But, what we haven’t done, is given you the reasons why you should exhibit at one in the first place. Which is why, this week we thought it a good idea to give you 5 simple reasons why you should exhibit in the first place
From visibility to credibility, attending an exhibition/trade show can help you establish your presence within your industry. It’s the perfect opportunity to network with other businesses, but most importantly, you can use it to reach out to new and existing clientèle and build a more established brand.
As a result of the digital revolution, people are now bombarded with messages of all types. Now more than ever – it takes a special kind of message to stand out from the crowd, and attending an exhibition adds a personal touch to your marketing that just can’t be achieved online!
The main reason companies love-attending exhibitions, is because of the major economic benefits it can produce. Depending on your product or service, an exhibition/trade show can be a highly effective tool to obtain immediate conversions from keen impulse buyers, especially if you have enticing promotional offers.
2. Strengthen Your Brand
Branding is fundamental to your company’s survival. This is particularly true for small startup companies. Being in a room full of established businesses helps to create a powerful psychological image that will help visitors see you as a more established brand.
Also, we can all agree how wonderfully convenient and efficient electronic communication is, but face-to-face is always more powerful. Why? Because it’s personal. In a world filled with technology, you’re more likely to receive a response from a handshake and a brief business conversation than a cold and generic promotional email.
3. Keep up With Your Industry
New products, services, technologies and competitors! All under one roof. It’s important to keep up with your competitors and the industry in general to see what is new out there.Though you don’t have to exhibit to learn about what’s new in your industry, why waste the valuable opportunity to see how your competitors are really looking ?
Your absence could give the impression that your company is disengaged from the industry. You’ll be giving competitors the upper hand by losing the opportunity to affect perceptions. So show up, and let everyone know you’re still in the game.
5. Grow Your Marketing Database
Data is of unquestionable value to a business. Exhibition/trade shows are the perfect opportunity to network and scope out potential clients. You can expect to gain 40-50 qualified leads in a matter of hours – a rate not possible through any telecommunication method.
The data collected from both qualified and unqualified leads, gives your team the necessary resources for future marketing material.
Are you ready to start exploring the benefits that exhibiting can bring to your business?
A lot of businesses are put off by exhibitions because of the cost involved. Between stand builds and space costs to training staff and travel arrangements, it’s a costly process. However, like any other form of marketing, with the right strategy, an exhibition can be very profitable.
If you were unsure before, we hope this has convinced you of the immense benefits exhibitions can bring to your business. Yes, it’s an investment, which has it risks, but with careful planning, targeted marketing and lots of networking, you will inevitably see a long-term return on your investment.