February 2016 - Hytner

Best Practises for Trade Show Graphics

Best Practises for Trade Show Graphics

Trade show graphics are all about creating an enticing first impression that will generate some interest and welcome attendees who want to see for themselves what you have to offer.

The quality of your trade show graphics is pivotal in attracting attendees to your stand. Studies have been conducted to show that at a trade show attendees will typically devote only 3 to 5 seconds of attention to your stand. Therefore, your trade show graphics need to be eye-catching, communicate effectively what your brand is all about and reflect the products or services that your company has to offer.

The following sections will outline a few of the considerations that exhibitors should give thought to before a show:

Integrating text with graphics

In order to attract the visitors to your stand, you must first focus on prominently displaying your brand’s logo and tagline, at the very least, to establish your brand’s presence at the show.

In addition to this, it’s imperative that all your trade show graphics are consistent in colour and font or you risk your brand’s look and feel seeming disjointed ( you should hopefully have brand guidelines that you follow to avoid this).

As you already know, trade show venues can be overcrowded, therefore, any key text should ideally be at eye-level, or your messaging can get lost in the hustle and bustle.

Repurposing existing media into trade show graphics

Repurposing content for your trade show stand is always an option. By reusing images, you’re reinforcing your brand by remaining consistent with the content and imagery.

However, using existing media can present some hurdles. Enlarging an image can distort and pixelate it, therefore, always make sure that you’re using vector files that will not lose quality when they are resized.

Become familiar with your trade show stand construction

The construction of a stand will dictate the design of your trade show graphics. Therefore, be aware of panel breaks, monitor placements and other design elements that affect the positioning of your graphics.

Embrace the stand’s structure and work your design around it creatively – if you don’t know where to start, Hytner’s experienced team can point you in the right direction.

Integrating audiovisual elements

New technologies available allow exhibitors to get even more creative with their trade show graphics. Brands are utilising interactive kiosk experiences, LED screens, video walls and even virtual reality technology to create memorable branded experiences.

The integration of audiovisual elements is an effective way of drawing attention and pique the interest of potential customers.

In essence…

Trade show graphics can either make or break your time at the show. Creating a stand that inspires and encourages interest is a necessity for trade show success.

At Hytner, we have years of experience and a wealth of knowledge that we utilise to create the best stand or display to suit your trade show graphics and overall needs, so you can make the most of your trade show.