Are you a business looking to make a big impression in its industry? Are you looking for networking prospects or to make a splash on a local, national or even international scale? Then getting involved in exhibitions and/or trade shows is the strategic move you need to make, to create those opportunities for your business.
Making a successful move into this competitive territory, will not only improve your business’ visibility and credibility at the heart of the business community, but also with your customers. At the event you’ll have the opportunity to meet prospective clients and customers, catch up with existing partners – all which are key to transforming your brand into an established name.
In order to achieve this you need to make a big impact, and as the title suggests we’re going to show how to do just that…
Maximise the potential of your event set-up…
The first step is having the right set up, here at Hytner we offer everything from Custom Built Stands to Schell Scheme interiors, look for yourself on our Services page.
Your set-up is what will attract footfall and attention, thus, the right one is what you need in order to make your next event a success.
And for the big impact…
- Set clear objectives that you want to achieve at the event; but do not disregard those who don’t necessarily meet those objectives
- Follow up on all exhibition interactions;
- Utilise your social media presence to make your customers and prospective clients aware of your attendance. We have a special blog post dedicated to integrating social media into your trade show, click here to read more.
- Where you exhibit is important, choose a venue that will position your business in the best light – preferably somewhere next to an entrance or well-known brands.
- Scope out the competition, make notes on their service and how they interact with passers-by, this invaluable research will help you stay ahead of the game if you can improve on their methods.
- Exhibitions are an investment, make sure you a big enough budget that you can use for the show. You don’t want to run out of brochures in the first hour, for example!