December 2016 - Hytner

Use Your Competitors Tradeshow Stand To Your Advantage

Competitor-Tradeshow-Stand

Trade Shows can be busy, really busy. You often don’t get the time to take a minute out and look around at your fellow exhibitors. However, set some time aside, take a look at what your competitors are doing and particularly look out for the following points below.

These can be good identifiers of how a business is doing and show you how bigger business are developing allow you to to also implement new techniques yourself.

See new products they are launching

This is especially useful if you have any direct competitors, seeing what the trends are at each show can leave you in a much better position after the show. Having an insight into the current trading environment allows you to keep up with your competitors business.

For example if you see one of your best performing competitors taking on a new form of technology such as QR codes, it might also be time for you to implement similar technology within your business.

Lead Capture Methods

Are your competitors trying new lead capture techniques at the event? If so what are they doing? Have you implemented this yourself and if not should you? These are all questions you should be asking…

If you’ve identified a competitor that is using new lead capture techniques and they report a successful year, it may be time to try that technology yourself.

Staff

Your staff are one of the most crucial components of having a successful booth. They are the lifeline between your business and it’s message and potential customers or prospects..

Therefore keeping your staff well trained and informed, not to mention working efficiently is essential. One way to improve on this area is by looking at how your close competitors are using their staff and how they work around the stand. If people are engaged with a certain exhibition stand make sure your observe how their staff are acting and replicate this within your business, if pertinent to do so.

Giveaways

One crucial thing to look out for is giveaways within the business, or at the booth. Seeing what your competitors are giving away, what technology or methods they are using and what kind of reception they are getting. Giveaways can go really well, it is therefore a great resource to look at and replicate what your competitors are doing if it works for them.

Layout/Presentation

How is your competitor laying out their event stand, where do they put their most important products? Do they ensure that people can easily access all parts of their stand?Noticing theses trends in stand placement and organisation is important for the development of your own stand. Taking on board what successful exhibitors are doing with their stands is one of the first steps at being successful yourself.

So there you have it, there are a collection of tips and pointers to look at for at your next tradeshow, it can be hard to take some time and put attention to somewhere other than your stand, however, putting aside a small amount of time to do just this, can provide you with much more value in the long term.

Tips For Using Push Notifications At Tradeshows

push-notifcations

Push notifications are commonly used to remain engaged in communication with your attendees at an event. Engaging with customers, real time, at an event ensures that consumers experience the most out of your business at the event.  Here are some tips that will allow you to take advantage of push notifications and all the benefits they can bring to you.

Scheduling

Standard unscheduled push alerts will likely do nothing for your business, on the other hand well timed and effective push alerts can make all the difference for your business. One method that you can use to target specific people is to send messages at times when a certain show is on or when there is a particular event at your booth.

The above method will direct people accurately and allow you to gain full exposure to that part of your show. This will enhance their experience while at the same time making them feel like they have got more out of your show.

Another key benefit of scheduling is it saves time while you are at the show as you do not need to spend time managing and posting on social, leaving you more time to concentrate on  show tasks.

Using Deep Links

For the most part, small and quick push alerts are effective at engaging visitors at your event. However, this only utilises small actions such as directing people to your booth or giving people updates along the way.

On the other hand deep linking in your alerts allows you to get more out of each customer’s interaction, as well as offering extra information for the consumer.

For example adding exhibition sponsors links, or when sending out an update including an article or blog post to go along with it, to provide that extra reading or funnelling for the customer.

Considering User Experience

Believe it or not, push alerts do need to be thought out. Planned and calculated notifications are much more likely to resonate with and be used by your attendees.

It is easy for you as a business to schedule notification upon notification thinking you are helpful to the participants. However, the likelihood is that if these messages are not responsive to the environment at the tradeshow, then they are going to be ignored at best, if not lower the expectation visitors have of your business.

An example of a well timed and effective push notification would be advising people on a special offer at your booth, or by chance, if there were complaints about wifi connectivity at the event, informing people you have connectivity hotspots.

For one these are much more likely to be received and acted upon by the attendees and secondly it is going to give a better impression of your business and therefore sets you up in the perfect position to leverage this trust and support.

Using Sponsors

It is important to remember that you are not the only one at the tradeshow, sending push alerts relating to other entities at the event such as personal or event sponsors can even be a way to make an extra source of revenue from the event.

Building brand recognition and respect from some of the big sponsors at events and tradeshows can bring a whole host of benefits to your business, being recognised by some of the greatest players in the field is ultimately a huge step towards trade show success.