Why should your trade show stand be themed? It is a question you might be asking yourself after reading the title of this post or have asked yourself in the past. For many business owners who set up a trade show exhibition it is a hard decision, do they put the money into a themed and aesthetically pleasing stand? Alternatively, do they play it safe, keep their costs under control and stick with a standard exhibition theme. However, according to Meetings And Conventions magazine, 46% of professional event planners agree that having a theme considerably improves the success of an event. With that data in mind let’s take a look at some of the reasons a theme can do wonders for your overall exhibition success.
Tie the theme to your brand
It is important to remember that brand recognition is what’s going to attract, convert and retain exhibition visitors with your business. You should consider ways to incorporate brand logos and slogans into the design and layout of the theme. You also need to make sure that the visitor t is going to have a memorable experience, you can do this by offering your guests something that is truly unique, something that is more likely to get people to visit your stand while ensuring they remember your brand.
For example allow visitors to take pictures with your new product that clearly has your company’s branding on it. When they share the photo, it will have your branding on display generating more recognition every time a visitor shares a photo. Alternatively, if you like the idea of incorporating modern technology you could apply a custom Snapchat filter for people to use featuring your theme and business logo.
Have you used these methods in the past? Alternatively, are you now thinking about incorporating this into your future exhibition strategy? Let us know in the comments below.
Display your products like art
It might seem like an unusual thing for most business to do. However, it can be surprisingly useful for such a simple task. To use this method you could simply have new products on display, on your walls or their display stands. With simple lighting and minimal surrounding objects, this is an easy option that ensures your products get the maximum exposure with little fuss. Moreover, for those who are on a budget, it is also readily achievable.
Making Something Unique
One of the easiest ways to make your stand unique is to theme it. Staying away from generic layouts and styles is a very effective way to ensuring your stand is visible amongst the crowd and is eye catching enough to bring people in who get a glimpse of the stand. Unique is, however, quite broad, in essence, look at what your competitors and similar stands tend to do and do the opposite. Whether that be as simple as changing colours or restructuring the whole stand structure, the key here is to make your stand something no one else has seen before.
When you think about it, for any of the small businesses that are just getting started it is essential that people have a reason to come to your stand over the big companies, that let’s not forget also occupy more space as well as existing support and people that want to visit their business.
So there it is, that is some quick and straightforward tips for you to use when branding your exhibition stand. From using clear cut branding to using the modern technology we have given you some starter strategies to step up your exhibition game immediately. If you found any of these tips helpful and are contemplating using them in your strategy, then let us know in the comments, we would love to hear your feedback.