How to build a successful bespoke stand design – and take it on tour!
There is plenty of information available giving you advice on how to create the perfect Bespoke Stand Design, but sometimes the best inspiration can be taken from real life experiences. Here we have the real story of a bespoke stand that was not only successful, but was also taken on tour around the country.
The project involved working alongside A1 Events & Exhibitions to create a bespoke stand for a ŠKODA car launch, which was taken on tour to seven UK shopping centres; the centre:MK in Milton Keynes, the Westfield centres in London and Stratford City, Manchester Arndale, intu Metrocentre in Newcastle upon Tyne, Highcross Leicester, WestQuay Southampton. These shopping centres were selected based on foot traffic density and location.
The brief for the project was to create an exhibition stand, size 17m x 8m open to all four sides, to showcase two new ŠKODA vehicles – the Yeti facelift and the Rapid Spaceback. The stand needed to be interactive in order to draw the attention of shoppers and attract them over to find out more about the vehicles and the ŠKODA offers for new cars that would be available in the following months.
ŠKODA have specific brand guidelines, which must be adhered to, so the bespoke stand design had to be fresh and sharp to remain in keeping with these guidelines. Each car had a dedicated half of the stand area, and the stand had to include the cars themselves. This meant we had to create an entirely bespoke stand that would represent the differences between the two cars.
We laid specially reinforced flooring to both accommodate the vehicles and allow for the long cable runs required for the electronic aspects, with the equipment hidden in the central area between the two separate sections displaying the cars.
The ŠKODA Yeti side was designed with a ski lodge feel, complete with a frozen sorbet booth. The booth was built to look like a log cabin, with snow on the roof, a large image behind and with a matching counter containing various sweets that the public could use to top their sorbet. As we were serving food, we had to follow the shopping centre’s very strict guidelines on health and safety.
The Rapid Spaceback side was designed to give the impression of space, so a 180 degree photographic stand was used, in which members of the public had their photo taken from different angles at the same time, resulting in the appearance of floating in the air (think Matrix-style).
Despite being a very demanding brief, we achieved a great deal in a relatively short space of time for this particular Bespoke Stand Design. The client was impressed with the quality of the displays, and the way in which they were used to engage the public.
To view the full case study for the ŠKODA stand, click here