A great stand won’t only attract visitors, it will also keep them there!
Did you know? In 2002 the average attention span of a person was 12 seconds. Well according to research, that has now fallen to 8 seconds in 2015, which is less than the average attention span of a goldfish.
If you’re asking yourself, with such a small amount of time to attract and engage, how could I possibly attract visitors to my stand? The answer is your exhibition design! It is a crucial step towards a successful exhibition. Your design should be exciting, inspiring and striking, just like a moth to a flame. Afterall what’s the point if you don’t stand out at a show? Using light and colour to entice prospects towards your stand and away from your competitors is the number one priority as time is ticking from day one of the show until the end.
Unfortunately, exhibiting can also be a costly investment and getting a maximum return on your investment is a very important factor as we all know. Though with the following tips you’ll be able to enhance and maximise your exhibition design so that it doesn’t become a lost opportunity.
1. Have a Unique Stand
The exhibition design should be strong, distinctive and noticeable. Exhibitions are an investment of both your money and time. If you’re going to make that commitment, ensure that your exhibition design will drum up some interest. The use of lights, vivid colours and bold, professionally made graphics are very effective in drawing some attention but most importantly it separates you from your neighbours.
If you’re having a brain fuzz, why not check out some of our Custom Built-Stands for a little inspiration to get your creative juices flowing.
2. Make Versatility a Priority
A simple design, more often than not, is the best design. Focus instead on having an exhibition design that is accessible and inviting. There is nothing more offputting than obstacles or a cluttered and overwhelming stand. Remember, it should be a representation of your brand and you’ll want prospects to leave with a positive impression of your company and products and/or services.
You will never get a second chance to make that first impression again, so make the first one count.
3. Use Effective lighting
Lighting is always overlooked, many don’t know the huge difference that it can make on your stand. Your exhibition design can incorporate different lighting options to emphasise key products or areas of interest on your display. For example, if you launching a new product and want to make it more prominent, a spotlight will put more emphasis on that particular section.
In fact, you could even take it a step further and use different colours to make your display unique or create an effect that is in line with your brand.
4. Have Interactive technology
By including anything interactive in your exhibition design, you will pique the interest of potential customers, therefore guaranteeing increased numbers to your stand. Using screens to showcase products and promote your message is an effective way of drawing attention and enticing visitors over to find out more about your business. Gadgets are fun and interactive, and people will visit your stand to experiment with them, giving you the opportunity to talk to them and give them more information about your company.
Check our Škoda Exhibition to see how we increased their visitor engagement with an interactive photographic display.
5. Entertainment, Entertainment, Entertainment
Providing some entertainment on your stand as part of your exhibition design will give your display the edge over your neighbours. You could have a live demo or a workshop. People love to see a product or service in action, it will resonate better with your audience, which could improve direct sales from impulse buyers.
Alternatively, you can also provide freebies, like food or drinks, which encourages people to stop and listen while they finish their refreshments giving you the opportunity to talk about your business. A game or competition could also spark up some interest.
Make Your Stand, Stand Out!
That is the motto that you should stand by when thinking about your exhibition design. First impressions are critical, so getting it right the first time is very important.
To generate those important leads you must capture your audience’s attention over your competitors. Dazzle them with your creative visuals and inspire them with your design.
Hopefully, you’ve enjoyed this post and gained some new insight and inspiration on exhibition shows.
If you’d like to see some visual examples of fantastic exhibition designs, please feel free to browse through Our Work. Alternatively, contact us on 0844 222 1255 or firstname.lastname@example.org if you need help with your next project or just want some advice on uplifting your existing ideas.
If you’ve enjoyed this post you’ll definitely want to read our previous post “Why Outdoor LED Screens?” or if you want to start planning your exhibition you have to read our post “ What Does A Typical Exhibition Brief Look Like?”