Exhibition Design Archives - Hytner

Why Your Trade Show Stand Should be Themed

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Why should your trade show stand be themed? It is a question you might be asking yourself after reading the title of this post or have asked yourself in the past. For many business owners who set up a trade show exhibition it is a hard decision, do they put the money into a themed and aesthetically pleasing stand? Alternatively, do they play it safe, keep their costs under control and stick with a standard exhibition theme. However, according to Meetings And Conventions magazine, 46% of professional event planners agree that having a theme considerably improves the success of an event. With that data in mind let’s take a look at some of the reasons a theme can do wonders for your overall exhibition success.

Tie the theme to your brand

It is important to remember that brand recognition is what’s going to attract, convert and retain exhibition visitors with your business. You should consider ways to incorporate brand logos and slogans into the design and layout of the theme. You also need to make sure that the visitor t is going to have a memorable experience, you can do this by offering your guests something that is truly unique, something that is more likely to get people to visit your stand while ensuring they remember your brand.

For example allow visitors to take pictures with your new product that clearly has your company’s branding on it. When they share the photo, it will have your branding on display generating more recognition every time a visitor shares a photo. Alternatively, if you like the idea of incorporating modern technology you could apply a custom Snapchat filter for people to use featuring your theme and business logo.

Have you used these methods in the past? Alternatively, are you now thinking about incorporating this into your future exhibition strategy? Let us know in the comments below.

Display your products like art

It might seem like an unusual thing for most business to do. However, it can be surprisingly useful for such a simple task. To use this method you could simply have new products on display, on your walls or their display stands. With simple lighting and minimal surrounding objects, this is an easy option that ensures your products get the maximum exposure with little fuss. Moreover, for those who are on a budget, it is also readily achievable.

Making Something Unique

One of the easiest ways to make your stand unique is to theme it. Staying away from generic layouts and styles is a very effective way to ensuring your stand is visible amongst the crowd and is eye catching enough to bring people in who get a glimpse of the stand. Unique is, however, quite broad, in essence, look at what your competitors and similar stands tend to do and do the opposite. Whether that be as simple as changing colours or restructuring the whole stand structure, the key here is to make your stand something no one else has seen before.

When you think about it, for any of the small businesses that are just getting started it is essential that people have a reason to come to your stand over the big companies, that let’s not forget also occupy more space as well as existing support and people that want to visit their business.

So there it is, that is some quick and straightforward tips for you to use when branding your exhibition stand. From using clear cut branding to using the modern technology we have given you some starter strategies to step up your exhibition game immediately. If you found any of these tips helpful and are contemplating using them in your strategy, then let us know in the comments, we would love to hear your feedback.

7 Mistakes that Will Blow your Exhibition Budget

7 Mistakes that Will Blow your Exhibition Budget

A detailed list of seven solutions to common mistakes exhibition organisers make, that result in them blowing right through their budget.

As we all well know, spending money is as easy as pie, but when you have a budget to stick to, then it can suddenly become a nightmare.

Whether it’s because of that ‘must have’ custom stand, luxurious material or those fancy gadgets, spending money inefficiently on the wrong things can eat right through your financial allotment faster than lightening.

The sad truth is that exhibition organisers, more often than not, make expensive misguided decisions which can drastically inflate the costs of their show.

Yet, by simply following some if not all of the actions listed below, you’ll prevent the most unnecessary expenses and get the stand you want at a price you can afford.

1. Have a set in stone stand design

Don’t hand your designers a chisel and allow them to go crazy. Incomplete and/or sketchy design input usually results in multiple costly redesigns – and designers time is your money.

Understand exactly what it is that you want before you meet with your design team. You’ll still be able to make changes along the way, but the fewer alterations you have, the more money you’ll save to spend elsewhere.

One last important point, have internal talks and ensure everyone in the team has signed off on the design. Many great designs often spiral out of control because of something as simple as the CEO not liking that shade of blue.

2. Design around the elements, not the experience

Exhibition organisers often mistake a design brief for a laundry list of ‘required’ elements, such as kiosks, conference rooms and storage areas etc, many times forgetting that they should be focusing on brand experience and not just a collection of furniture.

By focusing solely on the elements, your exhibitions effectiveness suffers and you’ll be left with more ‘stuff’ than you actually need to meet your objectives.

Take the time to go through a tedious process of questioning every potential purchase. Do I really need this? Will this help me achieve my objective?

To illustrate the process, if one of your objectives is to generate visibility and lure people to you stand, what will be more effective, a standard hanging sign which typically costs around £700 or could a targeted promotional campaign be more cost-effective?

Ultimately, the key is to ensure that every stand element is deliberately chosen with a defined purpose.

3. You don’t always need custom

Almost all stand materials come in standard shapes and sizes but if you decide to go for a custom and exclusive stand, you will easily drive up the cost of the component because of the extra production hours required to meet the design criteria.

A curved counter, for example, can easily cost 50 to 100 percent more than a rectangular version with similar footprints.

However, don’t get us wrong, it’s perfectly fine to want a custom piece as long as you can justify the additional cost and prove its value in the long-term.

4. Don’t select materials based solely on aesthetics

Some finishes can really make a statement while others will often go unnoticed. Though we’re not suggesting you ban all non-standard finishes, consider whether it will actually make a difference to the attendee.

Of course, a glossy, metallic finish will give you a luxurious and polished feel to your stand, but it will also give you a not-so-nice sting to your wallet.

Choose the best option for your budget and not just for your eyes. Particularly since most special finishes require special handling and often scratch easily – neither of which is free to deal with.

Consult with your design team as well as your internal team and make sure that each choice is the best option to meet your objectives – and that if you have a preferred look which is slightly more expensive, always be absolutely certain that it’s worth the additional cost.

5. Factor smaller additional costs – shipping, drayage and labour charges.

An extremely common mistake many exhibition organisers make when buying or building a new stand is to focus solely on the design and build costs, forgetting that, the size, weight, crating and labour requirements of that structure will significantly affect their wallets for years to come.

The last thing you want is to create a beautiful on-budget stand with extortionate ancillary costs.

To avoid this, simply ask your designers the following questions at various stages in the process:

  • How much does this component weigh?
  • What type and size of crate or shipping container (if any) does it need?
  • How many people and hours will it take to set it up?
  • Is there a more economical option that will deliver the same effect?

When it comes to labour cost estimates, determine not only how long it will take to setup and dismantle, but, also how complex the operation will be. The more complex the setup the more labour costs you’ll likely incur over time.

6. Don’t go crazy over technology

A surefire way to blow your budget is by lavishing your stand with high-tech gadgets. It’s probably a worthy endeavour for those trying to portray a cutting-edge, high-tech image but don’t feel you have to incorporate gadgets just because everybody else is.

Technology can be costly and requires a lot of commitment to safely get it to the show, and have it consistently working correctly, which will require, at a bare minimum, one staffer with the knowledge and skill to conduct the proper handling and installation.

If being cutting-edge isn’t relevant to your brand, too much technology can become a gimmick rather than add real value to your stand. Plus, if you’re staff don’t understand or know how to operate your high tech gadgets, you’ll be creating a negative brand impression.

Ultimately, is all this technology actually serving a purpose? Is it worth the investment? Will it enhance the user experience and help you achieve a marketing objective? If yes then go for it, but if you’re a little unsure then it’s worth a reevaluation of the cost vs return.

7. Remember that exhibition designers are not omnipotent

Exhibition designers are experts in, well, exhibition design. And whilst they will have some basic understanding of each unit’s elements (including lighting, monitors and carpet inlays) you can’t expect them to also be the masters of electronics, plumbing and multimedia etc.

Arm yourself with specialised knowledge of high-tech, multimedia, and lighting components or invest in an expert in the field. Yes, that will come at an additional cost but ultimately, by assuming designers know everything about everything, you’ll be overlooking critical additional requirements which ultimately will create costly delays.

In conclusion…

To avoid slashing through you budget all you need is some self-discipline and to not let your want for the best-looking stand break your bank.

Consider creating a spreadsheet to track all of your expenditures – this simple idea is something most exhibitors use as a way of managing their expenditures.

Just remember that aesthetics aren’t always the most important element when it comes to achieving your objectives, your time and money could be better spent elsewhere to create a more pleasant experience for you attendees. 

As long as your stay organised, be sure of the decisions you make and consider all of the costs before finalising your purchases you should be well on your way to making great savings.

After all the fuss and fight, “What Do You Do After the Exhibition Event is Over?” Find out by clicking here.

 

Make Your Exhibition Design Stand Out With 5 Easy Steps

Make Your Exhibition Design Stand Out With 5 Easy Steps

A great stand won’t only attract visitors, it will also keep them there!

Did you know? In 2002 the average attention span of a person was 12 seconds. Well according to research, that has now fallen to 8 seconds in 2015, which is less than the average attention span of a goldfish.

If you’re asking yourself, with such a small amount of time to attract and engage, how could I possibly attract visitors to my stand? The answer is your exhibition design! It is a crucial step towards a successful exhibition. Your design should be exciting, inspiring and striking, just like a moth to a flame. Afterall what’s the point if you don’t stand out at a show? Using light and colour to entice prospects towards your stand and away from your competitors is the number one priority as time is ticking from day one of the show until the end.

Unfortunately, exhibiting can also be a costly investment and getting a maximum return on your investment is a very important factor as we all know. Though with the following tips you’ll be able to enhance and maximise your exhibition design so that it doesn’t become a lost opportunity.

1. Have a Unique Stand

The exhibition design should be strong, distinctive and noticeable. Exhibitions are an investment of both your money and time. If you’re going to make that commitment, ensure that your exhibition design will drum up some interest. The use of lights, vivid colours and bold, professionally made graphics are very effective in drawing some attention but most importantly it separates you from your neighbours.

If you’re having a brain fuzz, why not check out some of our Custom Built-Stands for a little inspiration to get your creative juices flowing.

2. Make Versatility a Priority

A simple design, more often than not, is the best design. Focus instead on having an exhibition design that is accessible and inviting. There is nothing more offputting than obstacles or a cluttered and overwhelming stand. Remember, it should be a representation of your brand and you’ll want prospects to leave with a positive impression of your company and products and/or services.

You will never get a second chance to make that first impression again, so make the first one count.

3. Use Effective lighting

Lighting is always overlooked, many don’t know the huge difference that it can make on your stand. Your exhibition design can incorporate different lighting options to emphasise key products or areas of interest on your display. For example, if you launching a new product and want to make it more prominent, a spotlight will put more emphasis on that particular section.

In fact, you could even take it a step further and use different colours to make your display unique or create an effect that is in line with your brand.

4. Have Interactive technology

By including anything interactive in your exhibition design, you will pique the interest of potential customers, therefore guaranteeing increased numbers to your stand. Using screens to showcase products and promote your message is an effective way of drawing attention and enticing visitors over to find out more about your business. Gadgets are fun and interactive, and people will visit your stand to experiment with them, giving you the opportunity to talk to them and give them more information about your company.

Check our Škoda Exhibition to see how we increased their visitor engagement with an interactive photographic display.

5. Entertainment, Entertainment, Entertainment

Providing some entertainment on your stand as part of your exhibition design will give your display the edge over your neighbours. You could have a live demo or a workshop. People love to see a product or service in action, it will resonate better with your audience, which could improve direct sales from impulse buyers.

Alternatively, you can also provide freebies, like food or drinks, which encourages people to stop and listen while they finish their refreshments giving you the opportunity to talk about your business. A game or competition could also spark up some interest.

Make Your Stand, Stand Out!

That is the motto that you should stand by when thinking about your exhibition design. First impressions are critical, so getting it right the first time is very important.

To generate those important leads you must capture your audience’s attention over your competitors. Dazzle them with your creative visuals and inspire them  with your design.

Hopefully, you’ve enjoyed this post and gained some new insight and inspiration on exhibition shows.

If you’d like to see some visual examples of fantastic exhibition designs, please feel free to browse through Our Work. Alternatively, contact us on 0844 222 1255 or exhibits@hytner.com if you need help with your next project or just want some advice on uplifting your existing ideas.

If you’ve enjoyed this post you’ll definitely want to read our previous post “Why Outdoor LED Screens?” or if you want to start planning your exhibition you have to read our post “ What Does A Typical Exhibition Brief Look Like?

Create A Lasting Impression With These Unusual Locations

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Don’t let them forget who you are, what you do by showing off!

Exhibitions are a unique marketing tool that give you the opportunity to make new contacts and build on existing relationships. The key to converting the initial contacts into sales is making a lasting impression on your prospects and clients.

One way to achieve this is to exhibit at a memorable venue that will stay in your clients’ minds long after they have left the event. Here are some unusual exhibition locations that are worth considering.

Art galleries and museums

Holding an event at an art gallery or museum not only gives you plenty of space, but the buildings are usually quite striking, creating that lasting impression that you need.

An event held in a museum such as the Natural History Museum in London, with its stunning architecture and fascinating displays, is sure to be remembered by your guests.

Sports grounds and racecourses

Holding events at a sports ground is sure to attract plenty of visitors, just based on the venue alone. Fans of the sport will attend to view the inside of famous stadiums and this will give you a chance to introduce your company.

Stamford Bridge in London, Chelsea Football Club’s home ground, has facilities available that can accommodate up to 900 delegates. Attending an event at such a famous location is bound to stay in the minds of attendees.

If horse racing is more to your liking, many racecourses have conference facilities to host events/exhibitions when race meetings are not running.

For example, Ascot Racecourse has a very large space suitable for exhibitions of varying size.

Great views

Exhibition centres can be quite monotonous, so holding an event in a location with a view is particularly noteworthy.

A good example is The Grand in Brighton, a hotel which has a sea-facing conference room. Visitors are more likely to enjoy the event if they have an amazing view, and are therefore more likely to remember your exhibition.

Palaces and Castles for Exhibitions?

Holding an exhibition in the grounds of a palace or castle will guarantee an event to remember. Britain has many historical and awe-inspiring royal palaces, and guests will be amazed by the stunning venue.

Hampton Court Palace is a fantastic example of a stunning event location. Steeped in history, the royal palace setting is absolutely beautiful.

Alternatively, for the ultimate in unusual exhibition locations, try holding your exhibitions in the moat at the Tower of London. This will have guests talking about your event long after it has finished.

Making a Business Exhibition Work For You

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Connect, meet and build business relationships at shows.

Exhibitions are a fantastic tool to meet potential new clients and connect with existing customers. They enable you to meet a large number of people face-to-face, thereby giving business relationships a boost.

However, you can’t just turn up and expect sales to come rolling in without putting in some legwork first. It is important you consider the following business exhibition advice to make the exhibition a success.

Choose the right exhibition for your company

Make sure you research thoroughly before committing to a specific exhibition to confirm that your target audience will also be there. You need to ensure that the exhibition you are attending will be attracting the right audience for your business. If you don’t connect with the right prospects, you will have wasted your time, money and effort, and be no better position than before the exhibition.

Stand out from the crowd

To attract potential customers to your stand, it needs to be eye-catching and entice people to visit your display. Use high impact graphics to create a WOW factor that will make prospects want to know more about your company. In order to build relationships with people, they need to first visit your stand, and the chances of them doing this are much higher if you have an impressive display.

Be Organised

Plan what you need for your event in plenty of time. A poorly organised display will be obvious when compared to other exhibitors. Make sure you consider deadlines for creating your stand, and don’t forget important aspects such as lighting and electricity.

Be Consistent

The information within your display will give your customers a message about your company, so it is imperative that it is consistent and in line with your brand. By making your stand, literature and giveaways consistent with your brand, your message will be more powerful and therefore more likely to stay in the minds of potential customers.

Keep in Touch

Exhibitions give you a good start to business relationships as they give you the opportunity to talk to people face-to-face. Talking to customers in person will give you a much stronger foundation to build on than if you only communicated by telephone or email.
Therefore, the most vital piece of business exhibition advice would be to take advantage of this opportunity by keeping in contact with your prospects and customers even after the event has finished. Make sure you take business cards for those you meet, and follow up any potential leads. This will ensure that prospects and customers remember your company, and will also help to build your business relationship.

Hytner Exhibitions: The Solution To All Your Exhibition Needs

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Make your trade show Exhibitions something to be proud of.

Exhibiting at a trade show is a fantastic way to introduce your company to potential customers. As your stand is the first thing about your company that new client’s will see, it needs to be perfect. This is where Hytner Exhibitions can step in and increase your trade show conversions.

What we do

Hytner Exhibitions are an exhibition and event solutions company that can help you with every stage of your event requirements, from start to finish. We supply the whole range of exhibition equipment as well as all the services you would need to make your event a success.

Ready to go solutions

We have a huge selection of modular stands available so you can create a bespoke shape from ready to go kits. Our shell scheme solutions will allow you to make the most of a limited budget, and we have a range of pop up displays for a lightweight portable option. We can also supply solutions for outdoor events.

Once you’ve got chosen your stand, we can furnish it with various accessories in addition to supplying high impact graphics. Whatever your budget, we can help you to create a unique display that is guaranteed to draw in new customers.

Bespoke solutions

If you are looking for something unique, we can make it for you. We can make everything you need, from large structures to detailed models for your display to inspire and attract new customers. If you have the budget, we can build it.

Creative solutions

As an exhibition and event solutions company, we don’t just supply the equipment, we create solutions to fit your brand. We can help you from the initial concept through to design and printing the graphics with a high quality finish. We can create a final design for your stand that is both high impact and budget friendly.

Stand building solutions

Supplying your display is just part of what we do. We can also transport it for you and build it at your event. We can even hold it for you in our warehouse until you need it. We have solutions that are easy to construct yourself, or for the more complex our trained staff will put your structure together, and take it down again once the exhibition has finished.

Our team

We wouldn’t be successful without our wonderful team of enthusiastic staff. Between us, we have years of experience in the industry so we are fully equipped to understand your requirements. Our customer service team, stand building experts, and creative design specialists are all dedicated to ensuring that your event or exhibition is a complete success.

How to Get Your Stand Design Seen

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Stand Designs should be seen using these key basics

The objective of presenting at an exhibition is to introduce your company and products to your target audience. Stand design is a key part of achieving this objective, but is not the only aspect that needs to be considered. One factor that plays a crucial role in drawing potential customers is the location of your stand within the venue. Occasionally you won’t have a choice about your location within the exhibition, but if you do, there are many ways in which you can maximise the opportunity to attract a larger crowd.

Obtain a Floorplan

Prior to the event, obtain a floorplan of the venue so you can plan where the best position would be to get your stand design seen. If your stand is tucked away in the corner of the room, it may be easily looked over. If you can see from a floorplan which areas of the venue are likely to attract the most footfall, you can plan your position accordingly.

Planning Your Position

When planning your position, you will need to think about how your stand design will attract attention in relation to the other displays around you. If you are in the centre of an aisle, you will need a high impact stand design to draw attention to your display over others around you. The corner of an aisle benefits from having open sides and can be seen from multiple directions, so is therefore more welcoming to potential visitors. Alternatively, an island in the centre would be a prime position for heavy foot traffic.

Facilities and Amenities

If your display is close to facilities and amenities, like the toilets or refreshment areas, this is a huge benefit in terms of foot traffic. It may not be beneficial to be directly adjacent to them, as people don’t tend to stop immediately after they leave these areas, but if your stand design is close enough to be within their line of vision, then you are more likely to attract their attention.

Neighbouring Stands

If you are able to obtain information about the positions of other exhibitors, use this to determine the most advantageous position for your company. You don’t want to be surrounded by companies that offer the same service or products, as this makes it more difficult to draw the attention of potential customers away from them and towards your stand. However, being positioned next to an industry leader is likely to draw more attention to your display.

 

Proven Exhibition Ideas To Engage Customers

Proven-Exhibition-Ideas-To-Engage-Customers

Potential clients are more likely to place business with your company if they feel they have developed a rapport with you during their visit to your stall. In order for this to develop, it would be beneficial for you to spend as much time with them as possible. If the exhibition is running over multiple days, you can use this to your advantage by taking the opportunity to entice customers to return to your display during their second day. There are a number of exhibition ideas to help achieve this objective.

Developing Displays

If your display includes a developing exhibition idea, visitors are more likely to return to see how this has advanced throughout the course of the event. For example, you could use a piece of art that your target audience can contribute to, or that will change depending on the interaction on social media sites. This will encourage visitors to return to see the progress of the artwork.

Competitions

Competitions are a fantastic way to tempt customers to return to your stall, particularly if you offer different prizes each day. This will persuade potential clients to come back to re-enter the competition for another chance at winning. Try to make the competition interesting and relevant to your business. A competition that is new and exciting, or has interesting prizes is more likely to motivate customers to get involved.

Games

Interactive games are a brilliant exhibition idea to attract new clients to visit your stall. We all have a bit of competitiveness in us, so any game with a high score is likely to draw customers back to check their position on the leader boards. Games are also more likely to stick in your client’s mind so your business will be remembered after the event.

Refreshments

Exhibitions can be exhausting work, so providing a pit stop where visitors can find refreshments or even free Wi-Fi to check emails will inevitably give you the opportunity to get talking to a potential customer. They are also more likely to return if they know that this is something you offered from their first visit.

These are just a few exhibition ideas available that could give you the edge over your competition. The key to finding the right one for you is to make sure it is in line with your company’s brand to ensure your message stays in your customer’s minds, even when the event is over.

Exhibition Systems reviewed – which fits the bill?

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Choosing the right Exhibition System is all down to tailored solutions

There are so many exhibition systems on the market that it can sometimes be difficult to determine the best fit for your business. Here we will look at some of the exhibition systems available and their advantages to your company.

Foga System

Hytner Exhibitions are an exhibition and event solutions company that can help you with every stage of your event requirements, from start to finish. We supply the whole range of exhibition equipment as well as all the services you would need to make your event a success.

Mero Structures

Foga System exhibition systems are available for a variety of requirements. The product range includes modular stands, double storey options, shell scheme solutions and a portable display kit, so you are bound to find an option that fits in with your budget or space restrictions.

The systems are available in a range of finishes, including anodised aluminium or RAL colours, which is obviously an advantage in that you can choose the best option to compliment your brand.

Modul Systems

The exhibition systems provided by Modul Systems are primarily modular solutions. Their range is huge so you virtually create a bespoke display from their various components. The benefit of a Modul system is therefore twofold. You can create a unique stand with the ease of a modular kit.

Unibox

Unibox’s forte is their modern take on modular solutions and their tension fabric displays.

Unibox can create an incredibly modern stand of any size with the modular range thanks to the constant development of their systems.

The tension fabric option is great for larger areas. The Unibox selection includes archways in addition to the straight or curved options, and displays can be hung from a wall or ceiling, or even erected as a freestanding display. The best part of the fabric option is that it can be folded for ease of transportation without ruining the graphics.

Eurostand Display

Eurostand’s strength lies in their portable display options and accessories. The key feature of their product range is that it is lightweight and compact so easy to transport to your event. The range is also ideal for those on a smaller budget.

T3 Systems

T3 Systems can provide both modular displays and components to adapt the graphics from the modular displays to fit shell scheme solutions. This obviously is an advantage if you are attending multiple events with different stand options.

Sodem System

Sodem System’s main selling point is their tension fabric displays. The tension fabric option is great for a high-quality finish. You can also get your money’s worth if you are planning to exhibit at a number of events, as this option is reusable and easy to transport.

Engaging customers with great exhibition stand design

How_To_Engage_Customers

No matter who your customers are, attract, inform and persuade

Having nearly 40 years’ experience successfully designing and building exhibition stands for a diverse range of customers, we know the importance of having a great Exhibition Stand Design to attract customers at events. But to maximise your time at these events, you’ll need to know how to engage customers at your exhibition stand.

It’s not purely about turning up. There will be other exhibitors present who will all be trying to maximise the return on their investment and competing for the attention of customers. So what can you do to stand out and gain an edge over others?

The key is in careful planning, not just during the exhibition but before and after it too. It’s about working to attract clients to your exhibition stand and developing that relationship with them after the show is over.

Here are some proven tips to help make that difference:

Pre-show

Advertise yourself

Get the word out, make sure people know you’re there and where you will be in advance. Do some prep work and find out what other events are on in the lead-up to yours. Both in the lead-up and on the day, give people as much information as you can about where you’ll be, what will be on offer and give them the opportunity to book appointments to see you at the show.

Make your exhibition stand attractive

Don’t just rely on having an eye-catching design. Exhibition Stand Design is vital but it doesn’t work unless you consider what goes on the stand itself too. Can you offer an exciting new product? Interactive demos? Enticing give-aways? Competitions? A celebrity to draw people in?

Do your research

Check out your competition and be aware of what they’re doing. Also, seek out what networking opportunities there are.

Plan how to collect your leads

Look into utilising technology such as scanners.

 

During the show

Have a unique attraction

Something like an oxygen bar offering flavoured oxygen at your exhibition stand could be effective, as could offering any refreshments. Or an innovative technological gadget to keep people interested.

Be an engaging presence

Be constantly trying to interact with people and attract them to your exhibition stand. Look enthusiastic and willing to chat to people – no sitting down playing with mobile phones!

Be omnipresent

Walk the show to keep aware of what’s going on. Network in the coffee areas. If you can, see if you can get a spot as a speaker at one of the seminars.

Tweet during the show

Use of social media is becoming more of an important tool. Try Live Tweeting and getting customers to follow you, it could be a good way of keeping them interested after the show! and tell them how great your exhibition stand design is, if it really is!

 

Post-show

Be sure to follow up leads to keep momentum going. Engage with people directly and via mediums such as Facebook, Twitter and LinkedIn. Use your PR team to promote your involvement at the show, using pictures of your exhibition stand. Finally, don’t forget to keep people informed of your movements – which shows, conferences and seminars you will be at next!

 

In summary, whatever your product, service or offering, your exhibition stand won’t draw or pull in eyeballs or footfall unless you think about the entire package – good exhibition stand design, research, preparation, marketing and awareness.