Exhibition Events Archives - Hytner

Twitter Do’s and Don’ts at Trade Show


Trade Shows and Exhibitions build customer relationships, allow you to meet new and potential customers and give your company a real face that customers can relate to. To support your at-show appearance social media is a must.

What there isn’t a lack of is social networking sites, but when it comes to at-show engagement Twitter takes the crown. It’s a zero cost way to make your Exhibition or Trade show a resounding success. It can be a tricky marketing medium to crack so here’s a list of some do’s and dont’s to help you maximise your efforts.


Use Photos, Videos, Hashtags & Links

An image is sometimes worth a thousand words and that’s why, photos, videos and links are great for fueling engagement on Twitter. Douglas Mason, Twitter’s data scientist, analysed millions of tweets sent by different users and the results were impressive.

Infographic Twitter Statistics engagement

Most shows will have their official hashtag and you should use it liberally so that their tweets and yours are connected to a larger audience. Your competitors will most likely be using the same hashtag so this provides an opportunity to become visible to a larger audience and let them know all about your business.

Keep in mind that photos, videos or links will eat up around 20 of your 140 characters, so, come up with a short, catchy and interesting caption that supports your content.

Interact With Followers

Do interact with your followers by conversing with them, liking, or retweeting them. You can use hashtags to target a particular crowd.

Personalised interactions will make your followers feel more comfortable to interact with you. Ask questions, share stories or insider news, contribute to discussions and you will see your followers increase. But, do remember, social media engagement with a small few is far more effective than having thousands of inactive followers.

Also don’t neglect to tweet on the weekends, they are just as important as the weekdays.

Consider Periscope and Meerkat

Live streaming apps such as Periscope or Meerkat allow brands to share videos in real-time, at the same time allowing viewers to comment, like and share videos. The main difference between the two is that Periscope, owned by Twitter, allows you to re-watch videos 24 hours after the initial broadcast – a feature not offered by Meerkat – it also provides you with analytics on how the video performed (viewers, average duration etc.)

At a Trade show or Exhibition, this is a great way to offer a real life experience of your stand to the followers who weren’t able to attend but are interested in your brand.

Schedule tweets in advance

Schedule content that you know won’t change no matter what happens in real-time. A Tradeshow can be frantic so it’s necessary to plan time-sensitive tweets and your staff may not find the time to be able to do so during the show.

There’s a range of online tools you can to do so such as Buffer, HootSuite or TweetDeck (there are others, but, these are our top three). Of course, choose one the right solution for your brand and company.


Set it and forget it

If you do schedule tweets, double check that the tweets are still accurate and relevant against real-time. You’ll be avoiding a huge social media nightmare, especially if you’re promoting a limited time offer promotion for example.

Ignore potential customers

Customer service is much more important than publishing content, therefore, you must not neglect or miss out on the opportunity to engage with your audience and answer any queries they may have. A potential customer walking by your stand will not be impressed if you’re stood looking down at your phone – regardless of what you’re Tweeting.

Link to photos or videos posted on other platforms

With Twitter, it’s best practise to make sure that photos, videos etc are posted directly to Twitter itself so that a preview of the image will appear in the user’s feeds.

Any content, such as images or videos that require the user to click on a link to view on another page will put them off.

The Ultimate Guide to Pre-Exhibition Show Promotions


Having a well-orchestrated pre-show promotion will vastly increase your number of qualified leads and result in a successful show.

Research shows 76% of visitors at an exhibition arrive with a fixed agenda. Meaning they have planned their visit, who they want to visit and what they want to accomplish at the event.

Chances are, if they don’t know you’re exhibiting, they won’t find you – especially during a large show. So, here are few effective methods you can use to promote your presence at an exhibition or trade show to get on your visitors agenda…

Promotional Tools You Can Use

To promote and raise awareness of your attendance at the exhibition, there’s a variety of tools that you can use and should already be using.

Try not to stick to one method but instead use a combination tools to maximise your reach and generate more interest and attention. 

Here are a few examples…

  • Direct mail
  • Email marketing
  • Social media activities
  • Website marketing
  • PR opportunities
  • Advertising
  • Sponsorship

Show Guides

A great starting point for your promotional plan would be to utilise exhibition show guides, catalogues, and preview guides. They all carry news and information about the companies that are attending – the majority do not charge for these services so it’s a good way to get your name out there in advance for free.


Invite both your current and potential prospects to the show. These are the people who are already interested in doing business with you, so inviting them to visit your stand and seeing you in your best light, may be the final nudge they need to encourage them do business with you.

If you want your highest valued prospects to feel super important, you could send them VIP tickets: and let them know seating and refreshments will be available. This kind of attention to detail is sure to impress even the most difficult of visitors.  

Many of your invitees will already be interested in your service/product but may not necessarily be ready to buy. So, why not include a discount voucher valid for the next four/six months to encourage them to come back in the future.

Run Adverts

Adverts can be costly, so to minimise the spend why not dovetail any previews or features that the organisers may already be running. Be creative with it, include flashes or banners across the advertisement with relevant and useful information – e.g. ‘See us at stand 66’.

Work with the Organisers

As soon as you’ve committed to the show, get in touch with the organisers. There are many publicity opportunities that working with them can bring so seize the moment.

To promote the show organisers will sometimes make fun video reels and other promotional content. Make a point of being involved in any similar activities to generate a buzz.

Make Contact With The Press

Do the organisers use a PR agency? If they do, then great! Use their services and pick their professional brains to your advantage.

Get a press list of contacts and deadlines that you can use to promote your attendance. If you have a company newsletter, send mail and e-shots to key existing clients as well as a potential and past customers.


If you already have an email signature with the information about who you are and what business you’re in, update it to include information about the event. Some organisers will provide you with a custom e-signature, but if not you can always create your own.

It’s an opportunity to spread awareness to prospective customers and encourage them to attend the event and another way to boost traffic.  

Use the Internet

The internet is a powerful and well known tool, keep your website and social media accounts updated. Create landing pages with relevant information letting people know why they should come and see you and how they can find you at the event.

Be sure to include a hyperlink to the event’s website and have the organisers do the same vise versa.

Pre-Book Appointments

With pre-booked appointments you can predict traffic and busy periods. Of course not all appointments will be adhered too but at least you will have some guaranteed traffic to your stand, which is better than no traffic at all.

Be the reason prospects attend an exhibition …

If you’re looking to move your business in the right direction you will only benefit from attending an exhibition. With the right amount of promotion before the event, you leave yourself open to many opportunities of meeting the right people and generating valuable business relationships. Use your resources efficiently and work with the organisers and you will automatically give yourself a huge advantage.

Now that you know how to promote your attendance at the event, the next step is training the staff that will be manning your stand and generating those all important leads. For that, you will find everything you need on our previous blog post People Skills – A Guide For Your Exhibition Staff.

5 Reasons Why You Should Exhibit


In today’s digital world when it comes to ROI no other form of sales and marketing compares to the face-to-face element of an exhibition show.

Up until  now, we’ve given you countless hints and tips on how to plan and manage your exhibition. But, what we haven’t done, is given you the reasons why you should exhibit at one in the first place. Which is why, this week we thought it a good idea to give you 5 simple reasons why you should exhibit in the first place

From visibility to credibility, attending an exhibition/trade show can help you establish your presence within your industry. It’s the perfect opportunity to network with other businesses, but most importantly, you can use it to reach out to new and existing clientèle and build a more established brand.

As a result of the digital revolution, people are now bombarded with messages of all types. Now more than ever – it takes a special kind of message to stand out from the crowd, and attending an exhibition adds a personal touch to your marketing that just can’t be achieved online!

1. Sales

The main reason companies love-attending exhibitions, is because of the major economic benefits it can produce. Depending on your product or service, an exhibition/trade show can be a highly effective tool to obtain immediate conversions from keen impulse buyers, especially if you have enticing promotional offers.

2. Strengthen Your Brand

Branding is fundamental to your company’s survival. This is particularly true for small startup companies. Being in a room full of established businesses helps to create a powerful psychological image that will help visitors see you as a more established brand.

Also, we can all agree how wonderfully convenient and efficient electronic communication is, but face-to-face is always more powerful. Why? Because it’s personal. In a world filled with technology, you’re more likely to receive a response from a handshake and a brief business conversation than a cold and generic promotional email.

3. Keep up With Your Industry

New products, services, technologies and competitors! All under one roof. It’s important to keep up with your competitors and the industry in general to see what is new out there.Though you don’t have to exhibit to learn about what’s new in your industry, why waste the valuable opportunity to see how your competitors are really looking ?

4. Presence

Your absence could give the impression that your company is disengaged from the industry. You’ll be giving competitors the upper hand by losing the opportunity to affect perceptions. So show up, and let everyone know you’re still in the game.

5. Grow Your Marketing Database

Data is of unquestionable value to a business. Exhibition/trade shows are the perfect opportunity to network and scope out potential clients. You can expect to gain 40-50 qualified leads in a matter of hours – a rate not possible through any telecommunication method.

The data collected from both qualified and unqualified leads, gives your team the necessary resources for future marketing material.

Are you ready to start exploring the benefits that exhibiting can bring to your business?

A lot of businesses are put off by exhibitions because of the cost involved. Between stand builds and space costs to training staff and travel arrangements, it’s a costly process. However, like any other form of marketing, with the right strategy, an exhibition can be very profitable.

If you were unsure before, we hope this has convinced you of the immense benefits exhibitions can bring to your business. Yes, it’s an investment, which has it risks, but with careful planning, targeted marketing and lots of networking, you will inevitably see a long-term return on your investment.


The Importance of Body Language when Exhibiting

The Importance of Body Language when Exhibiting

Actions do indeed speak louder than words, so what are your actions saying?

In last week’s article we discussed the importance of having staff with people skills manning your stand at an exhibition. This week, we go a layer deeper to discuss the importance of body language. A non-verbal communication where we express our thoughts, intentions or feelings through physical behaviours like facial expressions, body posture, gestures, eye movement and touch.

The effectiveness of body language speaks through the statistics. Did you know that according to the Behavioural Science Consultancy, 55% of the messages that we convey to other people are through non-verbal communication – body language – whilst only 7% are through words. This makes it an indispensable skill to perfect and relate to your potential customers.

Regardless of what you say, people will make assumptions based on how you conduct yourself and, while you can’t stop them from speculating – there are things you can do to make those assumptions work in your favour.

To simplify it for you, we’ve created a list of positive and negative body gestures to consider and avoid so you know the principal dos and don’ts of body language;

Positive body gestures

  • Walk/stand upright – an open posture opposed to a slouched one, demonstrates confidence and makes you more approachable.
  • Shake hands confidently – a weak grip doesn’t inspire confidence, equally so trying to crush them like a WWE wrestler is only going to distance them from you. Be firm, but friendly.
  • Nodding – it shows the other person that you’re listening and are interested in what they’re saying. Only nod when you really agree with the person so you don’t run the risk of over-nodding.
  • Steady and consistent eye contact – eye contact is a sign that you’re paying attention and fully focused on that person. It’s respectful and engaging on a personal level.

Negative body gestures

  • Biting nails – not only does this come across as a bad habit, but it demonstrates that you are not focused on the other person. Hardly professional as well, right?
  • Getting distracted – looking around the visitor when you’re talking to them and just not giving the person your full attention can be irritating and you risk losing their interest.
  • Using body language that can be easily misunderstood e.g. winking may seem friendly, perhaps even cheeky…you may even think it adds personality, however it can be considered as as very unprofessional and really should really be avoided..
  • Bad Posture – Slouching, swaying or resting on one hip makes you look bored and disinterested.
  • Physical Barriers – Crossing your arms or any other physical barriers will limit your ability to connect and deter visitors from engaging in conversation with you.

To sum up

Body language comes to us spontaneously and naturally. All you need to know is how to interpret and develop them so you can use them to your advantage at your exhibition.
It’s a skill that should be finessed and perfected because its impact is far greater than any sales pitch in the world.

Be conscious of your body language and facial expressions. It can make all the difference when converting those crucial leads into loyal customers.


People Skills – A Guide for Your Exhibition Staff

People Skills - A Guide for Your Exhibition Staff

An Exhibition Staff With Good People Skills Will Be Your Biggest Asset

In today’s virtual age, where many rely so heavily on internet-based sales and marketing strategies, many forget that the powerful method of winning over a customer is face-to-face selling. Why? Simply put, because people trust people.

Your visitors will judge your entire company based on their experience with your staff. So, do your exhibition staff know how to make a good first impression? Quickly build a rapport? Or start, control and end a conversation? Those are all key components to consider when handpicking the people who will either be your the biggest asset or liability when it comes to your exhibition show.

With the contact between visitor and staff being critical, for customer acquisition and retention, do not let a poor team be the reason your exhibition fails. In order to have a successful exhibition, here are some factors to consider when managing your stand staff.

Choose the Right People

Having a great looking exhibition stand is simply not enough – you also need the right team manning the stand. Your staffs’ attitude, appearance and body language as well as their knowledge of your products/services is so critical for the future relationship with prospects and clients.

Take time when selecting your exhibition team. This process should not be rushed. Consider the following criteria when selecting your team;

  • Personality
  • Confidence
  • Previous experience and performance on the stand
  • Product/industry knowledge

Listen More than Talk

Business surveys suggest salespeople talk more than they listen. The staff you select for your stand have to be good listeners. They must be able to think of their feet, extract information and offer your visitors tailored responses.

Here are six bad habits to avoid;

  • Doing all the talking
  • Interrupting when someone else is talking (our personal pet hate)
  • Not making eye contact
  • Fiddling with things in your hands
  • Being too serious

Dress for the occasion

After investing in the best looking stand, it’s important you and your staff maintain the same standard of presentation. How you dress for an exhibition can be determined by several factors, such as type of industry you’re in, company values and overall practicalities of the day.

You can achieve a standardised level of personal presentation by establishing a ‘dress code’. It’s the best way to ensure your team is in unison. Whether it’s a matching colour, style or company t-shirt, a unified look makes your team stand out and identifiable by customers.

Keep your Exhibition Staff Motivated

Keeping your team motivated throughout the whole exhibition can be a challenge. Particularly when traffic is slow during the final hours of the show. Which is why first and foremost, be certain that everyone wants to be there, this will make motivating them 10x easier.

In order to truly energise the troop, create a fun, positive and reinforcing environment. Provide them with regular breaks so they’re able to rest their feet, get some food or drink to re-energise.

Assigning your team personal targets or having friendly competitions such as e.g. who can get the most leads in a hour, keeps the exhibition fun and exciting.

Finally, recognition, and positive reinforcement is a powerful motivator. If they’re doing a good job be sure to acknowledge their hard work and if not, then offer them constructive criticism so they can improve.

Dealing with the enemy

Exhibitions can be a battle field, ground for espionage with competition at every corner. Your exhibition staff need to be on their toes and aware of their surroundings.

If they’re observant enough they’ll find that competitors often give themselves away quickly – they know far more than your average visitor, or they’ll ask probing and specific questions, trying to extract information. This is where ‘listen more than talk’ can be extremely handy.


A successful exhibition requires much more than a great stand: it needs a compelling, knowledgeable and motivated team to uplift your company and gain those leads. It’s up to you to take the initiative and approach visitors; unlike street stands, they’ve intentionally attended to see what you have to offer them. So don’t be afraid to interrupt passersby and start a conversation.

By taking the extra precautions when putting together a team  you are guaranteeing yourself a successful and prosperous show.

Make Your Exhibition Design Stand Out With 5 Easy Steps

Make Your Exhibition Design Stand Out With 5 Easy Steps

A great stand won’t only attract visitors, it will also keep them there!

Did you know? In 2002 the average attention span of a person was 12 seconds. Well according to research, that has now fallen to 8 seconds in 2015, which is less than the average attention span of a goldfish.

If you’re asking yourself, with such a small amount of time to attract and engage, how could I possibly attract visitors to my stand? The answer is your exhibition design! It is a crucial step towards a successful exhibition. Your design should be exciting, inspiring and striking, just like a moth to a flame. Afterall what’s the point if you don’t stand out at a show? Using light and colour to entice prospects towards your stand and away from your competitors is the number one priority as time is ticking from day one of the show until the end.

Unfortunately, exhibiting can also be a costly investment and getting a maximum return on your investment is a very important factor as we all know. Though with the following tips you’ll be able to enhance and maximise your exhibition design so that it doesn’t become a lost opportunity.

1. Have a Unique Stand

The exhibition design should be strong, distinctive and noticeable. Exhibitions are an investment of both your money and time. If you’re going to make that commitment, ensure that your exhibition design will drum up some interest. The use of lights, vivid colours and bold, professionally made graphics are very effective in drawing some attention but most importantly it separates you from your neighbours.

If you’re having a brain fuzz, why not check out some of our Custom Built-Stands for a little inspiration to get your creative juices flowing.

2. Make Versatility a Priority

A simple design, more often than not, is the best design. Focus instead on having an exhibition design that is accessible and inviting. There is nothing more offputting than obstacles or a cluttered and overwhelming stand. Remember, it should be a representation of your brand and you’ll want prospects to leave with a positive impression of your company and products and/or services.

You will never get a second chance to make that first impression again, so make the first one count.

3. Use Effective lighting

Lighting is always overlooked, many don’t know the huge difference that it can make on your stand. Your exhibition design can incorporate different lighting options to emphasise key products or areas of interest on your display. For example, if you launching a new product and want to make it more prominent, a spotlight will put more emphasis on that particular section.

In fact, you could even take it a step further and use different colours to make your display unique or create an effect that is in line with your brand.

4. Have Interactive technology

By including anything interactive in your exhibition design, you will pique the interest of potential customers, therefore guaranteeing increased numbers to your stand. Using screens to showcase products and promote your message is an effective way of drawing attention and enticing visitors over to find out more about your business. Gadgets are fun and interactive, and people will visit your stand to experiment with them, giving you the opportunity to talk to them and give them more information about your company.

Check our Škoda Exhibition to see how we increased their visitor engagement with an interactive photographic display.

5. Entertainment, Entertainment, Entertainment

Providing some entertainment on your stand as part of your exhibition design will give your display the edge over your neighbours. You could have a live demo or a workshop. People love to see a product or service in action, it will resonate better with your audience, which could improve direct sales from impulse buyers.

Alternatively, you can also provide freebies, like food or drinks, which encourages people to stop and listen while they finish their refreshments giving you the opportunity to talk about your business. A game or competition could also spark up some interest.

Make Your Stand, Stand Out!

That is the motto that you should stand by when thinking about your exhibition design. First impressions are critical, so getting it right the first time is very important.

To generate those important leads you must capture your audience’s attention over your competitors. Dazzle them with your creative visuals and inspire them  with your design.

Hopefully, you’ve enjoyed this post and gained some new insight and inspiration on exhibition shows.

If you’d like to see some visual examples of fantastic exhibition designs, please feel free to browse through Our Work. Alternatively, contact us on 0844 222 1255 or exhibits@hytner.com if you need help with your next project or just want some advice on uplifting your existing ideas.

If you’ve enjoyed this post you’ll definitely want to read our previous post “Why Outdoor LED Screens?” or if you want to start planning your exhibition you have to read our post “ What Does A Typical Exhibition Brief Look Like?

Why Outdoor LED Screens?

Why Outdoor LED Screens

Bring some added appeal to your stand with an outdoor LED screen.

What do you think of when you think of Times Square and Piccadilly Circus? Bright lights? Eye-catching? Visually appealing? Well, what if you could use that same concept at an exhibition event? You can, with outdoor LED screens!

Though there are many great ways to attract visitors to your stand at an exhibition, none are quite as effective and versatile as outdoor LED screens. Using this digital feature gives your stand a clean and modern look, and is a great way to present information to your potential customers. But this is just the tip of the iceberg. There are many more reasons why you should use outdoor LED screens and here we explore those reasons in more detail…

Eye-catching and high impact

You don’t have to be an expert in user experience to know that, in comparison to a standard exhibition stand, an outdoor LED screen is fundamentally better at attracting visitors. They add a unique feature to a stand that makes it more eye-catching and  visually appealing than a conventional display. The brightness of the screens also means that they can be used under almost any lighting, and have a larger visibility range which will draw visitors from across the exhibition.

Appeal to multiple senses

Another great feature of outdoor LED screens is that they appeal to both audio and visual senses. Most standard aspects of a display will attract visitors based on one sense or the other, but these screens provide a multi-sensory experience through which potential customers can learn about your business or products in a more interactive way.

Informative display

An outdoor LED screen can provide as much or as little information to your potential customers as you like. They can be used to feature one constant image or show alternating images or text to convey a larger amount of information without being too overwhelming. They are much more interesting to look at than a brochure and people are more likely to take in the information if it is displayed in memorable format.

Adaptable sizes

Another great advantage of outdoor LED screens is that they are available in a variety of sizes to fit virtually any requirements. Stand sizes vary so it’s important that any additional equipment can fit in the space available. The great thing about outdoor LED screen is that they can be made to display your message at a size that suits your stand design.


For those who exhibit at events regularly, outdoor LED screens are an ideal way to display different information to suit each exhibition. The images or text that features on the screen can easily be changed and it is a far more cost effective way to adapt your display for each event


And so the visual and sensory impact from outdoor LED Screens is beyond compare. For maximum impact and a higher foot traffic at your stand there is no better option. The digital features will give your stand a contemporary and modern feel. With adaptable and reusable screens, it’s perfect for those attending more than one exhibition. And of course it’s also the fastest way to present information to visitors at exhibitions.

An outdoor LED screen will give you that necessary ‘wow factor’ that you need to stand out from the competition. Let me assure you that there is no better way to showcase your brand than with this eye catching, sleek technology.

If you’ve enjoyed this blog, we think you’ll love our previous post on NEC Birmingham and why is it the number 1 venue in the UK, if you’re interested in finding out more then read that article here.

What Does A Typical Exhibition Brief Look Like?

Typical Exhibition Brief

With a proper startegy in place you can maximise the opportunity

An exhibition is a condensed extension of your company, it’s an opportunity to showcase your brand whilst attracting new leads as well as network with other businesses. To ensure your attendance at the event is successful, you will need a clear idea of what is it you expect to gain and how this will be accomplished.

This can only be done with an appropriate plan of action before hand, an exhibition brief, focused on achieving your goals and maximising your investment. Here are a few things to consider when you’re creating your own…

Decide on a goal

Goal setting is the first step towards success, it is the source of motivation for you and your team. You’re chosen goal should be realistic and measurable so that you can later evaluate the exhibitions impact on your company. An example of an objectives could be to Generate 100 leads? Make 30 direct sales? or Build a contact database?

Choose the right exhibition

When deciding on which exhibition you’d like to attend, research thoroughly multiple events, comparing their suitability. Does it meet your budget requirements? Are your competitors likely to attend? What is the industry segment? These are just a few of the questions you should ask yourself when considering different exhibitions.

If you can, visit the exhibition the year before so you can get an idea as to whether it is right for your business and how successful your attendance will be.

Create an appealing stand

There will be many other exhibitors at the event, some of which will be your competition, for that reason your display will need to stand out from the crowd. Interesting visuals and strategic lighting are just a few of the ways which you can you can create maximum impact on your stand, along with fun features or competitions. Try to keep information concise and easy to read so potential customers can gain the relevant knowledge about your business without being overwhelmed.

Promote the exhibition

Promotion is a vital step in your exhibition brief, to draw new and existing customers to attend the exhibition event, you must publicise your presence beforehand. You can do this through email marketing, adding an advertisement to any correspondence or just try to bring it up in any conversation with clients.

Afterall if they don’t know you’re there, they won’t visit your stand.

Fulfilling your goals

In preparation for the exhibition it’s vital to prep and brief your team giving them the proper motivation, to ensure that when exhibition is underway they will remain focused on the objectives to guarantee a successful day.

In order to fulfill your objectives it’s essential to listen to your client’s needs and respond to them accordingly. Promoting the benefits of your products rather than the features or the technical specifications.

Categorise leads based on their priority to make following up easier after the event. Make sure you listen to your client’s needs and respond accordingly, by doing so it will later on help convert a lead into a sale. Finally when promoting your product focus on the benefits rather than the feature or technical specifications.

Follow up leads

The follow up is just as if not more important that the exhibition event itself. Since most prospects won’t make a purchase straight away or rarely take the time to contact the company, it is therefore up to you to initiate conversation based on your initial meet in order to convert those leads into sales. The process can be made easier by categorising leads based on their priority during the event.

Be prepared to make contact several times before you make a sale.


And so when it comes to writing and exhibition brief it’s all about the bigger picture. Therefore, as long as you have a clear and concise objective with the steps to help you achieve it, the whole process will be facilitated and help ensure that your team is in unison.

A good strategy and a well thought out plan is key if you want to optimise your chances of converting leads into sales and with our hints and tips it should get you on the right path to do just that.

Although, this is just the first step to your triumph if you want 12 more Invaluable Exhibition Tips and Tricks Geared for your Success then why not read our previous article here.


Why the NEC Birmingham is the Ingredient to Your Success

NEC Birmingham Venue

Boost your chances of success by exhibiting at one of the best spaces in Europe.

The award-winning NEC Birmingham is one of Europe’s most prestigious arenas for exhibitions and events. It hosts hundreds of events each year in which over 33,000 exhibitors take part. So, what exactly makes this venue the #1 choice for organisers? Here are a few factors that have contributed to its excellent and well deserved reputation…

Renowned venue

The NEC Birmingham first opened its doors in 1976 by Her Majesty Queen Elizabeth II and since then, its popularity skyrocketed, firmly establishing itself as one of the UK’s number one venues. In 2013/14 it hosted over 500 events, which includes the Spring Fair International. Other household names like, BBC Good Food, Grand Designs and Autosport have also held their events there.

Their long-establishment combined with the well known organisations that have hosted their event at NEC Birmingham has helped solidify this venue as #1.

Unrivalled connections

There is no other venue in the UK with better transport connections than NEC Birmingham! The city’s international railway is virtually a five-minute walk through a walkway that connects the two and for passengers flying to Birmingham Airport, they can use the 90 second monorail (running every 2 minutes) without even stepping a foot outside.

Central location

Did you know three quarters of the population are less than a three-hour drive away from the NEC Birmingham? Located in the West Midlands, its central location makes it a convenient and accessible spot for 75% of England.
Their car parks can accommodate up to 16,500 cars, with shuttle services that take you directly to the halls.

High volume of visitors

The NEC Birmingham is a hugely popular venue for a variety of visitors. On a yearly basis it welcomes around 2.1 million people, from all over the UK and EU. Their LG Arena alone has a capacity for 15,643 guests.

Exhibitors can almost guarantee high levels of footfall at their event, which inevitably leads to more leads that can turn into sales.

Increased sales

Previous exhibitors will testify to the fact that attending an event at the NEC Birmingham has contributed to more sales for their business than any other event. The Spring Fair is the longest running show at the venue and in 2012 they achieved a spectacular 2 billion pounds worth of sales in a period of five days!

Fantastic Facilities

The NEC Birmingham has a vast range of outstanding facilities. It has 20 interconnecting halls and 34 conference halls and their spaces are extremely flexible. As an organiser you have the option of a ready-made layout, pillar free spaces or blank canvas to express your own creativity. Not to mention, the on site spa, bar, shops, restaurants and hotel with 2,195 rooms, which of course have free Wi-Fi.


This well seasoned arena is ‘the’ location for anyone who is looking to boost his/her business to its full potential as it clearly has fantastic facilities, great accessibility and high volumes of visitors time and time again. There are few places that can guarantee success but the NEC Birmingham is one that most certainly can.

For the best venue you will need the best stand, therefore why not look through our Custom-Build Stands for a little inspiration.

And finally, you should never conform to the simple, traditional uninspiring exhibitions, especially if you’re looking to jump ahead of the competition. The NEC Birmingham will put you on the map!


6 Most Commonly Asked Questions When Exhibiting For The First Time

6 Most Commonly Asked Questions When Exhibiting

The top exhibitioner questions answered

Attending an exhibition is a great way to meet prospective clients, but exhibiting for the first time can raise many questions. With this exhibition guide, specifically for first timers, it should give you a clearer idea on how to get started so that you can be an exhibition expert in no time.

1.Why should I take part in an exhibition?

Exhibitions are a tremendously valuable marketing tool. Taking part in them can bring many benefits to your business. One of them being the chance of meeting key prospects, which with the correct follow up methods, long term could lead to eventual growth in sales, profits and brand awareness.

It is also an excellent platform to use if you’re looking for instant feedback on your products or your company. Whilst secretly snooping on your competition.

2.How do I know which exhibition to attend?

Do not attempt to attend every exhibition available! Not only is it a waste of time, but it is also a complete waste of money and valuable marketing resources.

You should firstly, research on which exhibition event correlates with your companies objectives. It is also worth finding out whether your competitors will be there as this will be a good indication as to whether you should be attending the event or not.

3.When do I need to start planning for the exhibition?

Exhibitions involve a great deal of preparation, so it’s best to start planning as early as possible. This could be up to a year in advance. Often if you book your exhibitions space, travel and accommodation arrangements in advance you can find great deals and discounts, so it’s a good idea to get yourself organised to save money in the long run because exhibitions can be expensive.

4.What costs will I need to consider?

A common mistake that people make, is to underestimate the costs of an exhibition and all it entails. When arranging a budget it’s important remember that costs will involve more than just the stand and exhibition space.

You’ll also need to consider travel and accommodation, staff for their time and training, and even some services that the venue may or may include in the space rental cost such as sales literature, cleaning or additional furniture.

Venues will typically base the costs on the area that you might occupy, whether it’s indoors or outdoors and the value of potential foot traffic at your stand.

5.What type of stand do I need?

The type of stand you will need will depend on how much space you have available to you at the exhibition. There’s a large range of stands to choose from, if you’d like to see some examples then have a look at our Services page.

Pop-up displays are a good, cost-effective choice. Particularly if you are new to exhibiting. If you have the budget, it’s best to opt for a custom-built stand that will most certainly generate tons of attention and lure in potential leads.

However if you are exhibiting for the first time, it’s a good idea to test how successful your attendance at trade shows will be before committing to buying a large, custom display. If you’d like to know more about exhibition stands and our services in general do no hesitate to get in touch with us.

6.How do I attract people to my stand?

A high impact stand is what you need to stand out from other exhibitors and attract potential customers. Bold, professionally made graphics with a clear message, to clarify what your business does. Avoid having handwritten signs, which may look messy and keep text to a minimum.

Your stand should look approachable; therefore clean and tidy with no major obstacles that may deter visitors from your stand. Moreover, staff should look enthusiastic and friendly always smiling opposed to looking forbidding. They should be welcoming but not overzealous, wear nametags and have a common dress code. Looking bored or disinterested, eating and talking on the phone are guaranteed ways to discourage people from visiting your stand.

In nutshell…

An exhibition can be an extremely powerful tool if used correctly. It’s an investment all businesses should consider. We understand it can be daunting to try something new for the first time. And with any luck, we’ve put your mind at ease. So if you’re truly looking to grow your company, why not read our 12 Invaluable Exhibition Tips and Tricks Geared for Success.

Perhaps you’re looking to get things moving along straight away? In that case, you should definitely read our Essential Guide to Choosing the Perfect Exhibition Venue.


We’d love to hear your thoughts, so why not tweet us @HytnerExhibitions ! Which tips will you use on your next event?