Modular Displays Archives - Hytner

Bespoke Stands vs Modular Exhibition Stands


Don’t lose their interest, Bespoke and Modular can really make you stand out!

Bespoke Stands vs Modular Exhibition Stands

When exhibiting at a trade show or promotional event, your stand could be the make or break of your success. Your display can be the difference between standing out enough to draw potential customers from across the venue, and being so insignificant that customers walk by barely noticing you are there.
So this leads to the question, which is a better investment to ensure your display is a success – Bespoke Stands or Modular Exhibition Stands? The answer is not as clear-cut as you might expect.

Modular Exhibition Stands

Modular Exhibition Stands are standard pieces – or modules – that are set shapes and sizes that are joined together to make your display. This may not sound particularly likely to draw the customers in, but Modular Exhibition Stands can be the start of a striking structure.
With Modular Exhibition Stands, you choose the number of components and the best-suited shapes, based on the space that is available and the nature of your exhibit. The fantastic thing about these displays is although each piece is a standard shape, they can be built upon with additional pieces to create something that stands out.
In addition to this, Modular Exhibition Stands are also easy to install and take down, relatively compact and can be reused with updated interchangeable graphics for future events. If you do choose to reuse them, you won’t need to worry about the space available as the modules can be rearranged to suit your requirements.

Bespoke Stands

So, if Modular Exhibition Stands are so beneficial, why would you choose a Bespoke one? The answer here is probably the most obvious one. A Bespoke Stand can be made exactly to your requirements and can be created in line with your brand guidelines.
A Bespoke Stand is ideal if you have a large space to fill, and want to create shapes and graphics that are distinct and eye-catching. With a Bespoke Stand, you can be as creative as your imagination and budget will allow, and design a display that will have a high impact with your target audience. They are particularly suitable for an individual event, where you want to make a big impression and stand out from the crowd.

So what’s the answer?

The answer is it all depends on what you need from your display. If you need something that can be modified and used for multiple events, then the Modular Exhibition Stand is the solution for you. However, if you need something unique, in line with your branding and that will make a big impact, then the Bespoke Stand is the option you need.