When it comes to tradeshows and events, size isn’t always the deciding factor. It’s easy to get caught up on the idea that you need to have the biggest display, or the most floor coverage in order to make the biggest impact on people coming past. Although having a giant booth doesn’t not always necessarily more intriguing you’d be surprised how big of an impact you can still make with a smaller booth.
Lighting is an extremely important factor when it comes to making your booth look enticing and interesting. As a small booth, if you have little to no proper lighting you will find yourself slowly falling into the shadows.
However, there are so many ways that you can incorporate lighting to make your stand pop. Accent lighting is one of them, by having it placed strategically on the stand is a brilliant way to make it pop out from every corner, and will go a long way ensuring the whole booth is nicely lit up so passersby can not only see both the booth but their eyes will also be naturally guided towards important signs or the products you have on display.
Create unique and stunning displays
Depending on the type event you’re attending, chances are that most of the booths will either be the same or very similar, making it extremely difficult to set yourself apart from other stands. And if you have a smaller booth, standing out from the bigger ones will be that much harder. In this scenario, the best solution is to invest in some amazing displays to make the stand pop.
One way you can remain unique and differentiate yourself from your neighbours, is by focusing on aesthetics and how visually appealing your stand is to visitors walking by. By incorporating the perfect balance of video, images, and display/banners.
As a smaller stand you need to be strategic because you don’t want to overwhelm your visitors with too much flashing lights, video and text in a small contained space – the key is to keep them focused on the product or service you’re offering. Not only does this portray your brand as forward thinking and technology savvy – which is a key thing in today’s digital era.
Draw People In
It’s easy for small booths to get drowned down and out by their larger neighbouring competitors, with their big budgets, giveaways, and special offers. They often have more to offer and a much wider base to appeal to. However, don’t let that put you off, a small booth giveaway can be just as effective if you can offer the right prize and you have the attention of the right people at the show.
Think about this, what is the situation of the prize winner? They are at the show which is most likely not in their home town, therefore after the show, they will have to do some traveling to get home. Taking that it account it would be perfect to have something they can take away from the show, something that wouldn’t intervene with the traveling that they will have to take after the show.
If you’re lucky enough to have a stand near one of these big competitors and all else fails, don’t be afraid to take advantage of the traffic already flowing to their stand. Use your small homey stand to your advantage, because as a brand, nothing beats small relatable brand with a great product or service to offer.