Use Your Current Event to Build Attendance for Your Next Event - Hytner


For the attendees of your event there’s always going to be the buzz of the show that they are attending. Concentrating on the experience that they have whilst at the show is paramount to ensuring that your show is a success. However, let’s look at optimising for the long term… Getting people to come back to your next event and subsequent ones is one of the hardest things to do in the industry.

Were going to take a look at a few sure fire techniques to guarantee long term retention of the visitors attending your current event.

Offer an incentive

No one is going to register to your company and its upcoming event if there’s absolutely nothing to benefit them. Using registration incentives is a perfect way to get a much stronger commitment to your event operation and your business in general. This doesn’t have to be purely financial e.g. Giving access to people who register early or exclusive news updates.

Making them feel like they have achieved value out of their time and interest will result in more willingness to  get involved and as a result feel like they have more of a connection with your business. To further optimise this technique try to incorporate social media into this, you could for example offer referrals or referral bonuses.

Registration opportunities

Making it easier for people to actually register is essential to ensuring that any registration efforts are successful. Making it as easy and unintrusive for people to register as possible is an extremely effective way of turning your current visitors into long term customers or attendees of your shows.

Low cost solutions such as contact forms and business card collections is one tried and tested technique. However, if you want to take things one step further  try introducing some modern technology and using social media can be a good way of getting people connected to your business.

You could even try more out there methods such as introducing QR codes combined with a registration landing page.

Let people know

Paying all of your attention to the event you are at now is partly the right way to go about things, it’s also worth slowly introducing people to the idea of your next show or event without taking away any of the effort you’re putting into the current event.

Using social media can be a brilliant way of doing this, actively engaging with people that are at your current event allows you to put out a messages letting them know which event you’ll be at next.To incorporate it into your stand design you could have signage on display relating to the next event, giving relevant information. Whatever you decide to do, ensure you have a clear procedure as to how registering for your next event works. Its essential that you make the process simple and keep the signage concise and accurate.

There we have it! a few good action points to consider and implement within your next event to safeguard and guarantee the prosperity of your future events and hopefully start retaining some of those people that visit your stand.

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