Exhibition stand for Bennetts Motorcycle Insurance @ Motorcycle Live 2014
NEC, Birmingham, The NEC – the UK’s No. 1 Venue
Since opening their doors 1976, the NEC has become firmly established as one of Europe’s most prestigious venues for exhibitions and events – the UK’s No. 1 choice for organisers, exhibitors and visitors alike.
14.5m x 8.5m (123.25sqm)
We have been working along side Bennetts for the last 4 years playing a supporting role in their outside events. We were asked by Bennetts to design and build an exhibition stand at Motorcycle live 2014 at the NEC in November. The key objectives for this stand was to create an area where existing and new customers could meet with the Bennetts team to discuss their insurance needs. The stand also had to deliver the Bennetts brand identity and to showcase a selection of classic, competition and concept motorbikes that Bennetts have been involved with.
Exhibition stand design
The design of the stand had to reflect the style of the brand and needed to be customisable to fit different stand areas at future shows. The main feature of the stand was the custom motorcycle display areas; this included a showcase of the Bennetts rocket bike, a one off concept.
The areas needed to be raised so the public could get a better view of the bike, also the bikes had to be adequately lit to show them at their best. Other areas of the stand included a break out coffee area, an interview area and quote desks. The quote desk area was an important part of the stand as one of the main objectives was to encourage new clients and give competitive quotes for insurance.
The coffee area was to be an informal arrangement enabling the opportunity for existing customers to interact with the Bennetts team. With these in mind we kept the stand simple enhancing these main feature areas, we wanted to build the stand using ‘Modul’ modular aluminium system from our existing hire stock, giving Bennetts the flexibility they needed with design and budget.
The stand was completely covered in graphics and we worked closely with Bennetts chosen design agency to make sure they fitted perfectly within our stand design. There was an overhead truss system, allowing us to light exactly where we needed to, as well as a location for a projector to project their logo onto the floor. This system also added strength to the stand structure.
“Excellent service throughout the entire stand design process with the finished stand delivered on time and budget, was a pleasure to work the whole team at Hytner and look forward to working with them again on future projects. ”
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Looking for more bespoke exhibition stand examples? Check out our outdoor exhibition work with the British Army