Tradeshow giveaways have become commonplace, they provide a brilliant opportunity to generate more interest in your company and gather more attendance at the show. However, many companies out there who have implemented a giveaway of their own have rarely considered upgrading, updating or even changing their process. So, here are some action points that will help you effectively reboot your trade show giveaway process and hopefully lead to much more success.
Choose relevant prizes
A key area that makes a giveaway successful for the business is having a prize that is relevant to the company doing the giveaway. It involves choosing a prize that represents your business, the environment you are in, the audience you appeal to and the quality that they expect from a prize. If your prize matches all of those components, then you have a winning formula for creating the perfect giveaway that people will be interested in, communicate with and find appealing.
In another sense, it shows the competition entries how you view your business and the customers that shop there, for example, if your in the car parts business, a relevant prize could be a set of alloy wheels, that shows that you care about the people and value those who follow your business by giving away a premium high-cost product. So, you can use it as a way to positively promote your business and create a strong brand impression, in that sense, it is brilliant marketing for your business.
Think about the attendees
This might seem like a fairly obvious point, however, it’s one that most companies forget. That means ensuring that your prize is appropriate, convenient and easy to transport out of the trade show. Most of the people attending the show will use some form of transportation and therefore you have to take into consideration how easy your prize is for them to take home. If it’s particularly heavy or very tall then it is likely that you have just given the person a burden rather than a prize. Alternatively, you could offer to have it delivered to their residence if it’s too much of a hassle for them.
That doesn’t just apply to the winner, you also need to ensure that it is feasible for you to get the prizes there, ensuring they have bulk storage options is one way to ensure that you can bring plenty of giveaway items without sacrificing much of your space.
Your budget is a crucial factor that will decide whether you make a good return on investment from a giveaway or if eventually comes back around to bite you. Finding the perfect balance between a relevant product and a reasonable price is essential, you can’t splash out on a flashy prize and suddenly expect the ROI to make up for the costs. The balance is absolutely crucial in this processes success, so ensure that the prize balances relevance and price. The best advice is to look around and take the time to consider your product and how you expect the visitors to your booth will react to it.
Boost Your Brand
Why hold a giveaway without any connection to your brand? As mentioned before holding a giveaway is the perfect marketing opportunity.our brand will be all but forgotten following your giveaway if you don’t give the people something to remember then you would have wasted a perfect opportunity to leave a lasting impression on many potential customers.. When looking at a product to giveaway, think about how it represents you, how the person will benefit from it or use it and most importantly give them something that makes them feel special, maybe add a degree of personalisation to make the prize one of a kind, and to make them remember you add some branding in there too. Using this procedure also allows people to get an impression of your business, usually results in people having a real attachment to your business long after your trade show or event.
Make an impact
When at a tradeshow it doesn’t always have to be about showing off or causing a giant scene, sometimes something as little as a business card holder can be a much better gift to attendees than a brash expensive prize. With smaller (and cheaper gifts) you can giveaway many more than one big prize to one individual, but it can also be personal, you could add a variety of designs for different industries. This would ensure that you keep your item relevant, customisable and easy for the winner to use whilst ensuring you can giveaway to a lot of people improving the overall impact of the giveaway.
So there it is, with these points in mind, you have the perfect start to rebooting and improving the giveaway strategy at your event.