Push notifications are commonly used to remain engaged in communication with your attendees at an event. Engaging with customers, real time, at an event ensures that consumers experience the most out of your business at the event. Here are some tips that will allow you to take advantage of push notifications and all the benefits they can bring to you.
Standard unscheduled push alerts will likely do nothing for your business, on the other hand well timed and effective push alerts can make all the difference for your business. One method that you can use to target specific people is to send messages at times when a certain show is on or when there is a particular event at your booth.
The above method will direct people accurately and allow you to gain full exposure to that part of your show. This will enhance their experience while at the same time making them feel like they have got more out of your show.
Another key benefit of scheduling is it saves time while you are at the show as you do not need to spend time managing and posting on social, leaving you more time to concentrate on show tasks.
Using Deep Links
For the most part, small and quick push alerts are effective at engaging visitors at your event. However, this only utilises small actions such as directing people to your booth or giving people updates along the way.
On the other hand deep linking in your alerts allows you to get more out of each customer’s interaction, as well as offering extra information for the consumer.
For example adding exhibition sponsors links, or when sending out an update including an article or blog post to go along with it, to provide that extra reading or funnelling for the customer.
Considering User Experience
Believe it or not, push alerts do need to be thought out. Planned and calculated notifications are much more likely to resonate with and be used by your attendees.
It is easy for you as a business to schedule notification upon notification thinking you are helpful to the participants. However, the likelihood is that if these messages are not responsive to the environment at the tradeshow, then they are going to be ignored at best, if not lower the expectation visitors have of your business.
An example of a well timed and effective push notification would be advising people on a special offer at your booth, or by chance, if there were complaints about wifi connectivity at the event, informing people you have connectivity hotspots.
For one these are much more likely to be received and acted upon by the attendees and secondly it is going to give a better impression of your business and therefore sets you up in the perfect position to leverage this trust and support.
It is important to remember that you are not the only one at the tradeshow, sending push alerts relating to other entities at the event such as personal or event sponsors can even be a way to make an extra source of revenue from the event.
Building brand recognition and respect from some of the big sponsors at events and tradeshows can bring a whole host of benefits to your business, being recognised by some of the greatest players in the field is ultimately a huge step towards trade show success.